Urgh, gross. Visual vomit — totally impractical and communicates nothing.
Evolving the Dropbox Brand
21–30 of 73 posts
Re: Evolving the Dropbox Brand
#22This is the worst UX I've seen in a long time. Not only that, it's visually garish. Apparently the designers at Dropbox have never heard of color theory.
My initial impression was they were intentionally breaking color theory rules, maybe as a way to stand out. It gives off a trendy, hipster vibe. I can't imagine this aesthetic aging well.
Re: Evolving the Dropbox Brand
#23It's probably totally subjective but I find the typeface needlessly "wide" and the colour palette unpleasant -
especially that dark red and cyan combination in the new homepage [1]. It has some sort of retro Microsoft Frontpage '97 vibe.
Re: Evolving the Dropbox Brand
#24That typeface is just dreadful. Dropbox is a utilitarian business product, not a mid-century art exhibit.
Re: Evolving the Dropbox Brand
#25I see what they wanted to do, but I think they misjudged their users. The non design oriented people using this will probably think that this is horrible - which it is (for this purpose). This kind of playful and color heavy design isn't new or bad, it's just that it has a really hard time breaking out of the art/design magazine area. It's impractical, forces the user to look extra hard, uses non-traditional color combinations with weird contrasts. Whoever greenlit this made a mistake.
Re: Evolving the Dropbox Brand
#26I get the metaphor and all, but I found this statement to be pretty over-the-top:
> Our old logo was a blue box that implied, “Dropbox is a great place to store stuff.” The new one is cleaner and simpler. And we’ve evolved it from a literal box, to a collection of surfaces to show that Dropbox is an open platform, and a place for creation.
Maybe this is just an intermediate step in an attempt to preserve some brand continuity, and something more radically different is coming later, but the new logo sure looks a lot like a blue box to me. I literally didn't realize the logo next to this text was the new logo, I kept scrolling down looking for something that wasn't clearly a box.
I actually agree that the new logo is an improvement -- it really is "cleaner and simpler" -- but I think it is ridiculous to look at that new logo as anything more than (or other than) a stylized box.
Re: Evolving the Dropbox Brand
#27Seems very similar to Spotify's recent-ish rebranding. Which makes sense as the same agency appears to have worked on it https://www.wearecollins.com/work/spotify/
Re: Evolving the Dropbox Brand
#28It's like they switched from RGB to HSB colors without actually changing any of the values.
Also, [do unnecessary scrolling tricks justify requiring JavaScript?](https://i.imgur.com/9mVzkaY.png)
Re: Evolving the Dropbox Brand
#29Who approved this?
Re: Evolving the Dropbox Brand
#30This is the worst UX I've seen in a long time. Not only that, it's visually garish. Apparently the designers at Dropbox have never heard of color theory.
My initial impression was they were intentionally breaking color theory rules, maybe as a way to stand out. It gives off a trendy, hipster vibe. I can't imagine this aesthetic aging well.
it gives me a 'geocities' vibe.