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Google Unveils Tools to Increase Subscriptions for Publishers

nytimes.com

101–110 of 141 posts

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#101
post #76

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

Here's the approach I've been working on: -Pay $~4/mo -Every upvote you give during that month (not just views, since I think views encourage clickbait) gives an equal slice of that $4 pie. -At the end of the month, a flat $1 goes to pay for server costs, then the rest is distributed evenly between every upvote. You can see a mini-demo here: http://syd.jjcm.org/soci/ The nice part of it is it ranks by quality while d…

Can you talk about how this compares to flattr?

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#102
post #67

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

> What we desperately need is a real, useful micro-payments model where you can pay per-article. Former news editor here. I have spent a loooong time thinking about how to help my beloved news industry find a payment model that works. I've become convinced that a "cable subscription" model has more promise than a micropayments model. Here's what's wrong with a micropayments model. Each microtransaction is an addition…

I agree with your analysis. The current (and biggest IMHO) problem with journalism in the US is that it's coupled with advertising and so inevitably has an element of corporate propaganda.

The main way to combat that is to have the industry as a whole receive funding from a central source so that advertisers can't dictate what is acceptable to each reporting agency. This is why networks like PBS (which is largely publicly funded) and FSTV/LinkTV (which are funded by donations) have more investigative journalism and documentaries than networks like CNN or Fox News.

I'd also like to see something like the https://en.wikipedia.org/wiki/Fairness_Doctrine brought back for all media. So to receive funding from the central pool, some percentage of articles would have to be in the public good. That's a subjective thing to try to quantify, but, it could start with metrics like what percentage of articles have been verified as accurate or retracted - resulting in some kind of journalistic standard rating.

I'm not a journalist, but I've been thinking about the problem of micropayments for things like open source software for a long time as well. There may be a solution that would work well for both specialties, as they seem to be getting left behind by purely free market forces.

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#103
post #67

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

> What we desperately need is a real, useful micro-payments model where you can pay per-article. Former news editor here. I have spent a loooong time thinking about how to help my beloved news industry find a payment model that works. I've become convinced that a "cable subscription" model has more promise than a micropayments model. Here's what's wrong with a micropayments model. Each microtransaction is an addition…

Former news editor here. I have spent a loooong time thinking about how to help my beloved news industry find a payment model that works. I've become convinced that a "cable subscription" model has more promise than a micropayments model.

That's a good point, and I started to mention that earlier myself. But not having any experience in the news industry, my first thought was that publishers might not want that kind of model. My thinking was that some publishers might look at it as effectively "revenue sharing" (and I guess it would actually be so in many ways) and having some outlets subsidize others.

Under the cable subscription model, you pay a fixed monthly fee for access to a large number of "channels," and in return you can access those channels as much as you want. Under the hood, that subscription fee can be doled out to each channel based on how much it's accessed, or divided equally, or by some other method in between. But to the end user, it's an all-you-can-eat buffet, and they just don't need to think about it. Part of the fee they're paying is for content itself and part of it is for the convenience of not having to regulate usage.

I could see this working as long as there aren't too many such services, or we're back to just a variation on the first problem. Much like I subscribe to multiple streaming providers (Netflix, Hulu, Amazon Prime, etc.) I could see paying for maybe 3 or 4 such services, if the content quality justifies it.

Something that might work is something like what Prime does... you pay your base Prime fee, you get a bunch of free stuff, and then you can add on "add-ons" that are, relatively speaking, fairly inexpensive. Amazon has suckered me into about 7 or 8 "add ons" to my Prime account, including HBO, Showtime, Shudder, and several more. Since each is fairly cheap in isolation, it's been easy to click the "add this" button. Now if I sat down and did the math to see how much I'm actually paying Amazon a month, I might start looking to cut some, but up to this point, I haven't...

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#104
post #38

Earlier quoted context omitted.

Micropayments don't scale either. Public funding for information. It's a public good. Treat it as one. https://www.reddit.com/r/dredmorbius/comments/2vm2da/why_inf... See GC Presents, "At the Graduate Center, we believe knowledge is a public good. This idea inspires our research, teaching, and public events. We invite you to join us for timely discussions, diverse cultural perspectives, and thought-provoking ideas.".…

This seemslike a reasonable idea but then you get into the hairy situation of government endorsing different biases. You can bet that a conservative pres/congress is going to push public funding towards more conservative sources and likewise for more liberal pres/congress. State funded news sources is not where we want to go.

We already have a system in which those who pay the piper instill biases.

Government is, at least, answerable (in theory) to the people in a way that no other alternative I'm aware of is: advertising, patronage, religious sponsorship.

Media are inherently propagandistic -- there is always an exceptionally strong incentive to manipulating, diverting, distracting, or otherwise controlling the public or oligarchical discussion.

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#105

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

I like the idea of browsers doing coin mining to use your electricity for micropayments, like a few sites already do.

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#106

Earlier quoted context omitted.

> - If I respect a publication and feel that the content has value for me, I'll happily subscribe. How much do you spend monthly supporting online publications?

Roughly $50

I'd argue that's better than most... I think a paywall with a soft funnel can do wonders to bring people to pay for content that they value.

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#107
post #77

Earlier quoted context omitted.

That's the model used by Flattr [1]. They started years ago. Not sure why adoption is taking so long. > Flattr is a browser add-on that intelligently measures your interaction with content on the websites you visit, and then automatically distributes the right amount of funds to those sites you engage with the most. [1] https://flattr.com/

I have some tabs in my browser open that remain there for months (poor tab hygiene), how does it account for that?

[deleted]

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#108

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

Try Blendle. It does exactly what you want.

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#110
post #47

Earlier quoted context omitted.

That ship sailed a long time ago. The current status quo IS micro-payment per article, only it comes from advertisers instead of readers.

Yes, but unlike clickbait advertising, microtransactions actually encourage a positive publisher-reader relationship. If you trust a news source to do good journalism and if you don't have to jump through hoops to pay for an article, my bet is that most people would happily throw down ¢10 or something for a good short read (or more for a better read). Conversely, I would be even more reluctant to read click bait if I…

My bet is you are overly optimistic and instead will have click bait for people with disposable income seeking articles that they can use to prove their point.
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