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Google Unveils Tools to Increase Subscriptions for Publishers

nytimes.com

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Re: Google Unveils Tools to Increase Subscriptions for Publishers

#71
post #66

Earlier quoted context omitted.

How will the reader know that the article is worth something unless they pay?

Won't they pay after reading the article and decide if it's worth it?

Why would they pay after they already read the article? If it is on the honor system people just aren't going to pay.

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#72
post #67

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

> What we desperately need is a real, useful micro-payments model where you can pay per-article. Former news editor here. I have spent a loooong time thinking about how to help my beloved news industry find a payment model that works. I've become convinced that a "cable subscription" model has more promise than a micropayments model. Here's what's wrong with a micropayments model. Each microtransaction is an addition…

Why not both?

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#73
post #67

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

> What we desperately need is a real, useful micro-payments model where you can pay per-article. Former news editor here. I have spent a loooong time thinking about how to help my beloved news industry find a payment model that works. I've become convinced that a "cable subscription" model has more promise than a micropayments model. Here's what's wrong with a micropayments model. Each microtransaction is an addition…

I think you make some good points, but couldn't someone just buy 20 or 50 article credits from you in a single transaction and then choose which articles they want to use their credits on (no time limit and no counting credits toward articles they don't specifically say they want to use a credit for).

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#74
The O'Reilly Safari system is a great alternative to paywalls. You pay for Safari and it pays out royalties to the authors proportional to how many users read your book that month.

So an author of a book that had 200 readers would get roughly double the pay of one that has 100 readers.

I would gladly pay for a kind of all access pass that divided up my subscription money to the news sites I visited the most.

Of course, if someone goes to 200 different sites equally an individual publisher would get less from that customer but I think that's fair.

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#75
post #67

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

> What we desperately need is a real, useful micro-payments model where you can pay per-article. Former news editor here. I have spent a loooong time thinking about how to help my beloved news industry find a payment model that works. I've become convinced that a "cable subscription" model has more promise than a micropayments model. Here's what's wrong with a micropayments model. Each microtransaction is an addition…

How common, if at all, were you contacted by patrons willing to fund your newspaper or news organization?

Do any news organizations operate off of endowments, or trusts, like colleges? (I guess that leads to another question, are there national news organizations that are non-profits as well?)

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#76

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

Here's the approach I've been working on:

-Pay $~4/mo

-Every upvote you give during that month (not just views, since I think views encourage clickbait) gives an equal slice of that $4 pie.

-At the end of the month, a flat $1 goes to pay for server costs, then the rest is distributed evenly between every upvote.

You can see a mini-demo here: http://syd.jjcm.org/soci/

The nice part of it is it ranks by quality while distributing payments. Since payouts happen at the end of the month, it gives a buffer zone to "unvote" something should it turn out to be fake/stolen/etc. The $1/mo for server costs should be more than enough per user to keep things running smoothly without the need for ads/selling user data. I'm working on it solo right now, if anyone is interested in helping out I'd be more than happy to share the project. Or if you're just inspired by it, go ahead and copy it. I think it's a solid model and is worth pursuing, though I'd also appreciate criticism on it.

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#77
post #67

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

> What we desperately need is a real, useful micro-payments model where you can pay per-article. Former news editor here. I have spent a loooong time thinking about how to help my beloved news industry find a payment model that works. I've become convinced that a "cable subscription" model has more promise than a micropayments model. Here's what's wrong with a micropayments model. Each microtransaction is an addition…

That's the model used by Flattr [1]. They started years ago. Not sure why adoption is taking so long.

> Flattr is a browser add-on that intelligently measures your interaction with content on the websites you visit, and then automatically distributes the right amount of funds to those sites you engage with the most.

[1] https://flattr.com/

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#78
post #67

Earlier quoted context omitted.

> What we desperately need is a real, useful micro-payments model where you can pay per-article. Former news editor here. I have spent a loooong time thinking about how to help my beloved news industry find a payment model that works. I've become convinced that a "cable subscription" model has more promise than a micropayments model. Here's what's wrong with a micropayments model. Each microtransaction is an addition…

I think you make some good points, but couldn't someone just buy 20 or 50 article credits from you in a single transaction and then choose which articles they want to use their credits on (no time limit and no counting credits toward articles they don't specifically say they want to use a credit for).

That's the way most micropayment systems currently work. No, it doesn't solve the problem, because really all you're doing is exchanging dollars for credits. You still have to decide, every time, whether you want to spend a certain number of credits to view a certain piece of content.

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#79
post #52

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

Unfortunately, micropayments encourage click-bait and pop-news (but that's not to say that advertising doesn't either). We've also have seen other failure modes with payment-per-article in academic journals, though payment is much larger there, so may not be a fair comparison. In general a la carte payments usually lead to overall higher costs (e.g. Classic Blockbuster vs. Netflix). My ideal system would be a Spotify…

Actually, I think the opposite might happen. If click-bait works by obfuscating the real headline of the article, then readers might choose not to click on a link due to uncertainty aversion. To put it simply, if click-bait works when you don't know what the article is about and it costs nothing to know, charging a fee (no matter how small) could kill it.

Re: Google Unveils Tools to Increase Subscriptions for Publishers

#80
post #67

Subscriptions are just the wrong model for news publishers. There's NO way I could possibly afford to subscribe to every news output I occasionally read news from, unless the subscriptions were so close to free as to be useless as a revenue source for the publisher. It's just not going to happen. What we desperately need is a real, useful micro-payments model where you can pay per-article. I'd be happy to pay you a f…

> What we desperately need is a real, useful micro-payments model where you can pay per-article. Former news editor here. I have spent a loooong time thinking about how to help my beloved news industry find a payment model that works. I've become convinced that a "cable subscription" model has more promise than a micropayments model. Here's what's wrong with a micropayments model. Each microtransaction is an addition…

I fear that payments based on total number of access or usage would still encourage pandering to the base instincts as with advertising supported model.

Payments need to be based on quality of work. The system should ensure that Alex Jones doesn't make much and ProPublica does well.

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