Earlier quoted context omitted.
> It's really hard for me to imagine or come up with an anecdote where a sales process or marketing initiative has had more than a linear multiplier Have you ever started a company that successfully exited? Or managed a product from cradle to grave? There is another comment in here about perspectives gained from taking on multiple roles. If you can’t think of a single case of a great salesperson adding multiples to a…
> If you can’t think of a single case of a great salesperson adding multiples to a product’s performance more than a linear multiplier Read more carefully.
BTW, ever heard of word of mouth advertising? That's by definition exponential.