I can't wait until Rust is no longer be perceived as hipster trendy choice. It's a very solid language in the no-GC niche and shouldn't need a blog post from every project that uses it. Does it have to be 30 years old before it's not "new" and weird?
For my many colleagues who do not read HN, Rust is something that they might have heard of but haven't given any real attention to. For that matter, most haven't looked at golang either and they probably couldn't tell you what the difference between the two are.
IMO it will take a while before it grabs the attention of the mainstream software community.