The premise that SQL is "beating" NoSQL is pretty dumb. I have never been aware that such a competition between datastore designs exists.
Who is that competition between developers? Users? Most of the places I have worked in the last 5 or 6 years have had both relational and non-relational databases. This is not uncommon. In none of those shops was there a competition between the two databases but rather they were complimentary.
This article and title seem to be very self-serving for their own product. Its seems to willfully conflate SQL the interface and SQL a general term for a relational database.
NoSQL has always been something of a misnomer - non-relational would have been a better term but it doesn't sound as buzz-worthy I suppose.
The SQL like interface has been in Cassandra for longer now than it was absent. The gain in SQL like interfaces for non-relational databases is because it's familiar and works really well. Anywhere there is a database there is going to be a need for selection, filtering and projections of tuples.
>"In Amazon’s own words, its PostgreSQL- and MySQL-compatible database Aurora database product has been the “fastest growing service in the history of AWS”.
Is this really surprising that the world's largest cloud provider is selling more databases than anything else? Almost everyone needs a database, given howrelational database, there are more people around that have experience with it.
>"To understand why SQL is making a comeback ..."
No, SQL never went away. Full stop.
>"But don’t take our word for it. Take Google’s"
No, this practice of blindly adopting ideas just because they work for Google needs to stop.
This post sounds as if the author(s) themselves bought into all of the NoSQL hype that buzzword-obsessed tech journalists were spinning and they are just now having an epiphany that much of that hype was just that.