Earlier quoted context omitted.
They also made a political stand on the search warrant for that one iPhone that they could have unlocked. A stand that wasn't even popular among the general public ("companies should help police investigate terrorists" polls very well). Being super pedantic, Apple doesn't care about anything, just like a company can't care... but I think it's safe to say that it's not last on the list of things they prioritize.
It seemed more like a marketing stunt to me. The issue was about a single iPhone with a warrant to search it. Apple made it a very public debate about all iPhones.
I've never used an iPhone, but I'm glad Apple put their foot down. The government is a terrible custodian of slippery slopes, don't give them any more.