I do find the amusing "backronym" rather hard to take at face value. I also found the old critics of SQL databases odd focus on the query language hard to take. The problem wasn't the queries, per se. The problem was the power of the queries for interactive uses and how that doesn't scale up. That is, the problem with most SQL databases is that you need some pretty specialized knowledge in order to construct good que…
Sql is a kind of rite of passage? If you can't learn it or can't be bothered to learn it, you don't need to go anywhere near a database because you can't be bothered to understand the right tool.
Granted, nosql has some uses, but those are few and far between and probably would have been handled more effectively and easily with old approaches like Prevlayer, but Prevlayer was a thousand lines of code and couldn't be monetized.