Sounds like a surprisingly detailed scenario they've been able to reconstruct based on just $100k of ad spend. It's funny the Russians didn't funnel the money through US based organizations to cover their tracks, it's almost like whoever did this wanted to be discovered. But gosh, why would that be?
Russia used Facebook ads to exploit divisions over Black Lives Matter, Muslims
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Re: Russia used Facebook ads to exploit divisions over Black Lives Matter, Muslims
#12Main questions and comments that strike me when I see the $100,000 amount is: With Clinton spending $141.7 million and Trump spending $58.8 million on advertising, does that miniscule amount even matter? What was even the CTR with those advertisements? Is there even anything wrong with any country or person(s) doing that or trying to do that since we already have Super PACs and lobbyists? I have more thoughts that ar…
When we test ads on a platform, we always run a small amount first, then scale up. The $100k could be just the test size.
Re: Russia used Facebook ads to exploit divisions over Black Lives Matter, Muslims
#13Seems like there's a place in the market for a crowd funded campaign that does the opposite - brings people together.
Re: Russia used Facebook ads to exploit divisions over Black Lives Matter, Muslims
#14Sounds like a surprisingly detailed scenario they've been able to reconstruct based on just $100k of ad spend. It's funny the Russians didn't funnel the money through US based organizations to cover their tracks, it's almost like whoever did this wanted to be discovered. But gosh, why would that be?
Re: Russia used Facebook ads to exploit divisions over Black Lives Matter, Muslims
#15Sounds like a surprisingly detailed scenario they've been able to reconstruct based on just $100k of ad spend. It's funny the Russians didn't funnel the money through US based organizations to cover their tracks, it's almost like whoever did this wanted to be discovered. But gosh, why would that be?
That said, I support better relations with Russia.
Re: Russia used Facebook ads to exploit divisions over Black Lives Matter, Muslims
#16Re: Russia used Facebook ads to exploit divisions over Black Lives Matter, Muslims
#17Re: Russia used Facebook ads to exploit divisions over Black Lives Matter, Muslims
#18Sounds like a surprisingly detailed scenario they've been able to reconstruct based on just $100k of ad spend. It's funny the Russians didn't funnel the money through US based organizations to cover their tracks, it's almost like whoever did this wanted to be discovered. But gosh, why would that be?
I wonder if the United States under the Obama admin (with Secretary Clinton) tried to influence Russian elections. Maybe this is some personal score settling between HRC and Putin. That said, I support better relations with Russia.
Re: Russia used Facebook ads to exploit divisions over Black Lives Matter, Muslims
#19Main questions and comments that strike me when I see the $100,000 amount is: With Clinton spending $141.7 million and Trump spending $58.8 million on advertising, does that miniscule amount even matter? What was even the CTR with those advertisements? Is there even anything wrong with any country or person(s) doing that or trying to do that since we already have Super PACs and lobbyists? I have more thoughts that ar…
Second, people may discount messages that are official campaign messages (which have required disclosures to prevent falsifying origin), so there may be a significant influence multiplier for false-flag “astroturf” spending of the kind Russia engaged in.