They missed what I consider to be the best logo in history: McDonalds. The ability to draw that one from memory would undoubtedly be at the top.
Ditto for Nike.
Lots of people would get the direction wrong.
How Logos are Remembered
61–68 of 68 posts
Re: How Logos are Remembered
#62Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top. I don't think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so c…
The problem with Starbucks is not that I can make it cheaper at home. The problem is that I wouldn't want to drink that burned garbage if they paid me.
Re: How Logos are Remembered
#63Re: How Logos are Remembered
#64https://imgur.com/a/eO2cp
Cool website lol!
Re: How Logos are Remembered
#65As others say, this is recall vs recognition.
What would be an interesting next step would be to trial the cleaned up logos to see how well people recognised the correct ones and rejected the others
Re: How Logos are Remembered
#66Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top. I don't think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so c…
The problem with Starbucks is not that I can make it cheaper at home. The problem is that I wouldn't want to drink that burned garbage if they paid me.
Starbucks coffee is not bad, in my opinion. The problem is the optional "fanciness" they put into it (all that disgusting caramel, syrup, cream and whatnot), and the huge amount of milk they put into their lattes and cappuccinos. Their actual coffee, which you can taste if you order it black, is good. I don't think they burn it.
I like milk in my coffee -- what we in South America call "café con leche", which is closer to half and half -- but unfortunately Starbucks doesn't offer anything like it. You can ask for extra shots of coffee but they charge extra, and their coffee is already expensive as it is.
Re: How Logos are Remembered
#67Earlier quoted context omitted.
Why is there a bunch of what looks like really old BASIC code at the bottom? Pretty sure most LISP processors will choke on that.
That's LOGO, not LISP. The program at top is a LOGO interpreter, written in LISP.
Thanks, somehow I managed to grow up in the 80s without ever actually using Logo and getting LISP only in one programming course plus a little bit of Emacs (vi FTW!).
Re: How Logos are Remembered
#68Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top. I don't think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so c…
The Starbucks logo is a mermaid? I'd know it if I saw it but I can't recall it at all other than green and I think humanoid.