How Logos are Remembered
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How Logos are Remembered
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Re: How Logos are Remembered
#2[deleted]
Re: How Logos are Remembered
#3This is seriously well done. I love great stats. I guess the real question here is how memorable is something versus how prolific it is? Could you have the most amazingly memorable logo, without it plastered on every inch of the earth? Likely not.
Re: How Logos are Remembered
#4It's really interesting how many people remember the previous version of any given logo. I wonder if this means these logos were updated at the correct time, so when people see them they seem fresh and modern.
Re: How Logos are Remembered
#5I wonder how well this correlates with brand recognition. For example, if people are better able to remember the logo, does that mean it's more recognizable?
It could be good for trying to design better logos.
Re: How Logos are Remembered
#6Who can forget this memorable Logo?
Re: How Logos are Remembered
#7I wonder how well this correlates with brand recognition. For example, if people are better able to remember the logo, does that mean it's more recognizable? It could be good for trying to design better logos.
Interesting question but I find it doubtful. Coca-Cola's logo is fairly complex.
Re: How Logos are Remembered
#8They missed what I consider to be the best logo in history: McDonalds. The ability to draw that one from memory would undoubtedly be at the top.
Re: How Logos are Remembered
#9Idgi. Am I supposed to be surprised or maybe unimpressed that test subjects did not remember these miniscule details? Why did I get a sense the author expected a movement of heart?
Logo design is not concerned with trivia, but with symbolic association. If there is a goal, it is gross, unmediated communication of form and resulting symbol.
If anything, this study would be best used for these companies to know what to remove from the logos in their next redesign.
Re: How Logos are Remembered
#10I wonder how well this correlates with brand recognition. For example, if people are better able to remember the logo, does that mean it's more recognizable? It could be good for trying to design better logos.
Interesting question but I find it doubtful. Coca-Cola's logo is fairly complex.
It is complex in intricacy but simple in form.