(author here)
The support I received during the last three weeks has been phenomenal! Thanks again! The only disappointment was that the campaign did not get a lot of press outside the Emacs community, which was a bit frustrating because I published a lot of the articles that are intended for potential users who are not Emacs users.
Until now that is - please have a look [1]. I found it quite challenging to explain why someone who is not familiar with Emacs would want to use Magit even though the majority of those who have given it a chance swear by it. It's a bit like explaining to someone who has only every used GUIs, why the command-line can be an empowering interface. But I think I did a fairly good job at [2].
Also, please excuse the crappy video - the Magit campaign might be the Kickstarter campaign with the least polished video to ever succeed ;-) Luckily a few users have created more informative video tutorials in the past [3].
[1] https://emacsair.me/2017/09/01/campaign-articles/
[2] https://emacsair.me/2017/09/01/the-magical-git-interface/#st...
[3] https://magit.vc/screencasts/