Paul Graham claimed in 2004 that the winning candidate each presidential election is actually the candidate with the charisma. http://www.paulgraham.com/charisma.html Since then, Obama beat McCain and Romney and Trump beat Clinton. While it's hard on the ears to hear that Trump is charismatic, the reality is that his social intelligence is off the charts. That's why Scott Adams predicted early that he would win (as d…
Trump is dynamic and loves attention. He is energized by the audience. When attacked in debate he goes offense.
His message has little coherence or intelligent content, but that's not the point. It's not what he says. It's feeling he evokes: hate and anger. He was constant center of attention from left and right. MSNBC might have been supporting Clinton, but they could not avoid flying into the flame of Trump. He was the center of the every media.
Populist politicians talk directly to the 'Id' and Trump is instinctively doing that. He is "the Id". His campaign was like David Lynch movie. Messaging directly into the unconsciousness.