This is what A/B testing does to a popular site. You test for immediate customer engagement but cannot (easily) test long-term customer loyalty. This is why booking.com has become the largest online hotel booking site in several continents. Nevertheless, I think it will eventually be their downfall.
"Frankly, I don’t think I am going to stop using Booking.com. I am not aware of any other service with a comparable number of properties and reviews." It's hard to quantify negative impact of future dealings, but it's even harder to say Booking.com should change their methods when the people aware enough to be annoyed continue to give them money. It's like complaining about Google following you around the web and usi…
How Booking.com manipulates users
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Re: How Booking.com manipulates users
#42Are there any trusted review services for travel locations? Something like Consumer Report, but for travel. Although I don't know where their quality levels stand nowadays, I know my parents used to swear by em 10 to 20 years ago.
Re: How Booking.com manipulates users
#43That's why you gotta use Expedia or Google
Re: How Booking.com manipulates users
#44Re: How Booking.com manipulates users
#45I noticed Udemy also manipulates users by saying that x course is 80-90% off but only for one more day!!!!... until you realize it's been that exact same price for weeks/months. I understand it's not new to have the retail price be higher than the 'sale' price (for example, clothes and furniture), but even at clearance outlets, the price difference while large is rarely as dramatic nor as prolonged.
Re: How Booking.com manipulates users
#46What if the manpulation was easily avoidable? The last time this website came up on HN (same issue), I conducted an experiment. The annoyances and manipulation described by the blogger sounded like it relied on Javascript and graphics. I wanted to see how far I could get without using a graphical browser. I was able to 1. search hotels, 2. return a list of properties in CSV/JSON/TXT, 3. return prices and 4. book. It…
Re: How Booking.com manipulates users
#47I will caveat that I've had some excellent experiences with Booking, but always with very careful cross-referencing with other sites.
Re: How Booking.com manipulates users
#48I've always wondered if some of these tactics are kosher and legal. Especially the ones that say 'someone just booked this' or the notifications on ecommerce sites that say 'X bought this in the last hour'. Most of the ecommerce ones are just fake data meant to entice the shopper into buying into urgency.
Re: How Booking.com manipulates users
#49On the subject of fake reviews, I've recently started using Fakespot [0] with Amazon and Yelp. Sometimes making a decision for which goods to buy can be tricky, so it's really helpful to filter out a few shady options. Although, honestly, I don't think it makes much difference in most cases. Are there any trusted review services for travel locations? Something like Consumer Report, but for travel. Although I don't kn…
But when I was in Havana, we wandered in to a string of terrible bars, cafes and restaurants over the first couple days. So we went to a hotspot and downloaded the offline TripAdvisor. We wouldn't go to a place unless TripAdvisor gave it a decent rating. After that, we had nothing but great experiences.
Re: How Booking.com manipulates users
#50Earlier quoted context omitted.
Here's the FTC's "truth in advertising" guide, which has links to the primary-source documents: https://www.ftc.gov/tips-advice/business-center/guidance/adv... The most questionable mainstream ad I've seen recently is by Amazon.com, which somehow manages to convince employees that it's "Earth's most customer-centric company" while concurrently using some of the sleaziest dark patterns of any merchant, small or large.…
If that legitimately violates the FTC's rules then I've seen a lot of sites in worse violation. Because honestly that $99/yr is pretty obvious in that screenshot. It definitely doesn't make it obvious but it is in plain text on that site.
> Nor can advertisers use fine print to contradict other statements in an ad or to clear up misimpressions that the ad would leave otherwise. For example, if an ad for a diet product claims "Lose 10 pounds in one week without dieting," the fine-print statement "Diet and exercise required" is insufficient to remedy the deceptive claim in the ad.
> …
> Most importantly, if you are concerned that a disclaimer or disclosure may be necessary to clarify a claim, evaluate your ad copy and substantiation carefully to ensure that you are not misleading consumers.
Obviously it's subjective whether this ad violates any FTC laws (and presumably, Amazon's legal counsel reviewed it and deemed it worth the risk), but presence of a statement in fine print (or as you stated, that "it is in plain text") isn't the deciding factor.