Live data from Hacker News

Meet 30 Cool Young Entrepreneurs

inc.com

1–10 of 39 posts

Re: Meet 30 Cool Young Entrepreneurs

#3
This is a horribly edited article. Almost every 3-sentence summary includes some typographic or grammatical error.

Some interesting companies though. Glad to know I'll still be considered a "young" entrepreneur for a couple more years. :)

Re: Meet 30 Cool Young Entrepreneurs

#4
This article made me realise - no matter how much money you are making or how cool your company is - to get featured in such big magazines, your idea has to be simple and it has to be interesting. There has to be some interesting hook, either in your idea or in you.

Most reporters are not going to do days of research to find the companies - they will just go for the low hanging fruit. They will think of the companies they remember, look through some lists and that's basically it. If you have a clear hook, then they will remember you and will feature you.

So for example, the Visual Website Optimizer (that A/B testing guy), he lacks a hook. Where is the user interest - he won't appear in such a list. But if he creates a hook, writes his own story, and makes sure the relevant reporters see it somewhere, such that they can remember it when they are writing an article, then it will be featured sooner or later.

Your business has basically years to get featured. You can build your human-interest angle somewhere within that time.

Re: Meet 30 Cool Young Entrepreneurs

#9
post #4

This article made me realise - no matter how much money you are making or how cool your company is - to get featured in such big magazines, your idea has to be simple and it has to be interesting. There has to be some interesting hook, either in your idea or in you. Most reporters are not going to do days of research to find the companies - they will just go for the low hanging fruit. They will think of the companies…

The question is though, is getting featured in such a list a good thing. Does it lead to good things?

Perhaps I'm just a bitter "old" person (over 30), but I'm not convinced it matters that much.

IMHO The Visual Website Optimizer guy should concentrate on providing value and cool stuff for customers rather than pandering to journalists fashion tastes. If he's providing real value, it's fairly simple to start paying for advertising and driving new customers to sign up etc.

Re: Meet 30 Cool Young Entrepreneurs

#10
post #9
post #4

This article made me realise - no matter how much money you are making or how cool your company is - to get featured in such big magazines, your idea has to be simple and it has to be interesting. There has to be some interesting hook, either in your idea or in you. Most reporters are not going to do days of research to find the companies - they will just go for the low hanging fruit. They will think of the companies…

The question is though, is getting featured in such a list a good thing. Does it lead to good things? Perhaps I'm just a bitter "old" person (over 30), but I'm not convinced it matters that much. IMHO The Visual Website Optimizer guy should concentrate on providing value and cool stuff for customers rather than pandering to journalists fashion tastes. If he's providing real value, it's fairly simple to start paying f…

You're absolutely right. Such lists mean nothing to your core business, and the effect is minor in the long run. Imagine you want to create a great airline. What do newspaper articles have to do with that? If your airline is great, people will hear about you. That's how it should be.

My original point was just about why it seems that it's always the same people being featured. It's because those people just have more human interest in their concepts than other people, and the fundamentals of their businesses have little to do with their being featured.

Post reply on HN