Earlier quoted context omitted.
In a world where browser manufacturers, as a block, refused to implement DRM, it's seems obvious that sooner or later visual media producers would be forced to the table, to gain access to paying consumers. Doesn't seem obvious to me. Why wouldn't they use their existing native apps?
Netflix, the original HTML DRM-pusher, actually does. For a gazillion kinds of platforms and devices and they're doing fine. In fact it seems they have apps for all platforms out there, except the traditional desktop, something it would cost them almost nothing to provide on top of their existing app-offerings. Basically Netflix is the best proof you have that you don't need DRM in HTML. And yet here we are. It's abs…
DRM is the price that content providers ask of Netflix. Netflix is fine with that, because the alternative is less content. Browser makers are ok with that, because the alternative is fewer people on browsers and more people on native apps. I'm personally ok with that because I dislike installing apps and I prefer the browser, although most people don't have a preference.