Earlier quoted context omitted.
Toy stores are a _great_ example of opportunity for brick and mortar. Just like book stores, they operate in a space where curation, discovery and the physical experience adds real value. The town I grew up in has a great independent toy store, and I make it a point to shop there every time we're in town. Every time I find something unique that I would have never looked for on Amazon, and often I'm hooked by the tact…
>Toy stores are a _great_ example of opportunity for brick and mortar. Just like book stores, they operate in a space where curation, discovery and the physical experience adds real value. Not anymore. Customers just use them as a free showroom and then buy it cheaper off Amazon.
And that free showroom is now gone.
All the best buying something on Amazon, and realizing that you didn't like it after it was delivered at your home. The cost of treating it as a free showroom will now cost customers buying a lot of products they don't like.