This is a good example of the stupidity of the normal rules that Hacker News enforces about article titles. I am glad they made an exception in this case. I never would have read this if the headline text had been "Prime Day 2017 – Powered by AWS". I did read the article, because in this case, Hacker News allowed the title to highlight what I would find interesting: the incredible performance of DynamoDB.
You could argue that the original title is misleading, because you would've thought that it was some advertisement (though isn't anything touting large numbers a form of advertising?).