> While we do back up iMessage and SMS messages for your convenience using iCloud Backup, you can turn it off whenever you want. Wouldn't they be able to hold that privacy promise much better if they actually allowed people to keep iCloud backup on let's say for pictures, but still be able to disable iMessage messages? I think many people would like to use iCloud but without it backing up personal conversations, too.…
Suppose its better than M$ or Google insecurely sharing them.
But not as good as just not handing them out in the first place.