Google Chrome to stop autoplaying content with sound

Post by dguaraglia » Sat, Sep 16, 2017, 3:06 PM UTC

kevinstubbs wrote: post #155

dguaraglia wrote: post #63

Earlier quoted context omitted.

The latest craziness is "news" websites that have an autoplay video + an autoplay ad, and their actual content is just another video, because apparently reading 10 lines of text is harder than sitting through a two minute slideshow with the same ten lines of text and some pretty pictures. It's getting ridiculous.

They do it because video preroll CPM is waayyy higher than display advertising. Like up to $15/cpm.. Multiples of that if you can get the right deals in place (not remnant).

Post by fish_fan » Sun, Sep 17, 2017, 12:31 AM UTC

sirclueless wrote: post #156

fish_fan wrote: post #150

Earlier quoted context omitted.

If only you could somehow enable users to make decisions for themselves we could solve this....

Not really a solution. It works for repeat visits to sites users visit often, it doesn't really work at scale. Users want sane defaults; most of them will never change them. A world where sites are by default as malicious as users allow them to be is not a world where the internet is a friendly and powerful resource for everyone.

Post by rhizome » Sun, Sep 17, 2017, 7:35 PM UTC

chickenfries wrote: post #141

rhizome wrote: post #123

Earlier quoted context omitted.

A site's bandwidth bills are not more important than my annoyance.

That's fair. I just feel like the cat is out of the bag on gifs. If all browsers rolled out something that blocked autoplay on every mp4 or webm regardless of audio being enabled or present, I imagine a good amount of users would feel like things had "broken even if they'd appreciate that videos on news articles don't autoplay at all (although they'd still be able to follow you around the page).

Post by tripzilch » Mon, Sep 18, 2017, 1:33 PM UTC

exodust wrote: post #94

camus2 wrote: post #12

I'm not sure why all these websites decided that auto-playing video is a good thing. It's annoying as hell. I click on an article for reading, I'm not clicking on a youtube playlist. The latest craze among web designers being videos that follow the reader even when they are scrolling down the page! Enough! Can we have a designer here explaining why they do this? If it's about engagement, i'm not going back to your we…

If the video follows you down the page in a paused state, with thumbnail and "play" icon, would this be okay? The video that follows you down the page is trying to help you, not annoy you. It gives you the chance to read the article while having the vision there too. It's only a problem if the video autoplays, which unfortunately is all of the time on all sites that do this.