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Patreon raises big round at $450M valuation

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51–60 of 145 posts

Re: Patreon raises big round at $450M valuation

#51

Oh god, now they're trapped in the endless useless growth demand cycle. Too bad, I enjoy supporting a few artists on there and it's just a matter of time until this hurts them.

Eh, just like Kickstarter, there's Patreon clones for as far as the eye can see.

Re: Patreon raises big round at $450M valuation

#52
post #43

Earlier quoted context omitted.

They have a fee of 5%. Let's assume they have a price/earnings ratio of 20, that means they expect people to spend something like $450m/year on Patreon. According to Wikipedia they are at around $150m/year already. I think it is totally feasible that they could increase that to $450m/year and not have to increase their 5% fee. Seems like a reasonable valuation to me.

It is 5% on top of payment processing, and averages around 10% for content publishers. I keep telling people just to use a PayPal Donate button. Unless you're in the top 1% of people on Patreon, you would do better just ensuring that more of the donations that exist ends up in your pocket. If Patreon isn't delivering more donors than your content and self-marketing can attract... you are losing out.

If you don't have your own website (like the many, many YouTube content creators), it's much easier to promote a Patreon link and get people to support you on a regular basis than it is to drive people to donate with PayPal. Patreon also offers novel ways to support creators, like tiered donations and per-creation donations. This level of nuance (and the management that comes with it) is hard to replicate on your own.

Re: Patreon raises big round at $450M valuation

#53
post #6

Patreon is fighting the good fight so far, especially with YT promoting more disposable content with every passing day

Well, YouTube seems to be punishing any mildly controversial topic, so the positive side is that Nazis and other crazy people can't use it as a viable platform, but on the flip side you can't really talk about anything really serious without getting your ad revenue cut.

By "Nazis" you mean Jordan Peterson? Because it's the likes of him that are getting banned - in his case temporarily, thank god, but non-ultra-leftists without large social following are doomed.

Re: Patreon raises big round at $450M valuation

#54

Earlier quoted context omitted.

Seriously, I enjoy having my comics supported by my fans there and I'm not looking forwards to them having to Make A Profit.

They should help you make a profit, but not make one themselves?

I'm fine with them making enough money to keep the thing running and play around with new improvements (although honestly it works pretty fine for me and a lot of other creators I know as is). I'm not so happy about them having big piles of money that need to be paid back to investors who only care about profit.

Re: Patreon raises big round at $450M valuation

#55

Earlier quoted context omitted.

They should help you make a profit, but not make one themselves?

They should make a profit. What we don't want is to spoil the nice service with desperate attempts to earn enough profit to satisfy investors.

Ah, so they should make a profit but not too much.

Re: Patreon raises big round at $450M valuation

#56
post #7

They probably have the biggest platform for paying creatives, I wonder when they'll ditch YouTube to get more control over their user base and increase their 5% margin.

I fail to see any advantage in ditching YouTube? On private videos for Patreon subscribers Youtube supplies free video hosting with a decent and familiar experience for the content creator. For public videos (or videos that become public after a delay), Youtube offers free hosting and lots of discoverability. In both cases I only see Patreon having additional cost with little to no upside by ditching Youtube (especia…

There are a lot of patreon people that don't have a strong youtube presence, and a lot of that content ends up being cross hosted by youtube. You have people that are working with a pre-payout budget of a few thousand a month- it's possible that they are trying to build out more pay-to-use features that increase the 5% slice they are taking.

Private video hosting for supporters that isn't rigged to youtube settings is something that could actually be a boon. Just because youtube is easier doesn't mean delivering on a non-youtube service couldn't help delivering the rewards.

I can see how they can upsell a lot of other services though around delivering rewards. If I have 10000 people who need stickers for that 5$ support level is it worth the time to hand-stuff all those envelopes? Or is it worth an extra 20c a letter to have someone else stuff it for you?

The more I think about it the more I think that they can actually provide legitimate services in the same frames as vistaprint, teespring and others for these physical deliverables and just providing that fulfillment. Videos that I can schedule to release on patreon might just be worth it to some people.

Re: Patreon raises big round at $450M valuation

#58
post #7

They probably have the biggest platform for paying creatives, I wonder when they'll ditch YouTube to get more control over their user base and increase their 5% margin.

I keep seeing this idea that they should ditch YouTube. Why? Video Distribution is expensive at any meaningful scale, YouTune charges them nothing to use their platform, and it's almost impossible at this point to build a better video platform than YouTube. Why burn millions of dollars trying to build a YouTube clone?

Re: Patreon raises big round at $450M valuation

#60
This market segment might support a cooperative model, similar to Stocksy United (https://www.stocksy.com/), where the artists collectively own the monetization platform. Stocksy bootstrapped with a 1M investment loan (not equity) which is now paid off. Now Stocksy is fully owned by artist-members.
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