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Every Major Advertising Group Is Blasting Apple for Blocking Cookies in Safari

adweek.com

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Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in Safari

#31

Post by submeta »

> When Apple first announced the limitations to cross-website tracking in June, the company said the changes are meant to improve trust with users, explaining that “users feel that trust is broken when they are being tracked and privacy-sensitive data about their web activity is acquired for purposes that they never agreed to.”

This!

I switched from Windows+Android to the Apple ecosystem in 2015. Because I love so many things about Apple products. But this alone (Apple taking measures to protect its customers' privacy concerns) is a huge huuuge selling point and a competitive advantage for them.

Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in Safari

#32

Post by Jerry2 »

deweller wrote: post #4

This is coming. Chrome is implementing a built in ad blocker. Advertisers and content providers can either start getting used to the idea now and get ahead of the trend. Or they can watch their business model suffer and scramble to catch up later.

Do you really think that advertising company will block advertising?

If you do, I have a slightly used bridge in NY City to sell you for cheap.

Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in Safari

#33

Post by jcfrei »

paulgb wrote: post #25
nikkwong wrote: post #16

So.. I'm assuming Apple is not full on ignoring the `Set-Cookie` http response header, or persistent sessions as we know it are gone. ..Right?

I'm guessing they aren't messing with first-party cookies, just third party ones.

Isn't disabling third-party cookies common already? Are advertising companies alarmed because this "Intelligent Tracking Prevention" is on by default?

Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in Safari

#34

Post by jcfrei »

If I understood the workings of the intelligent tracking prevention correctly ( https://webkit.org/blog/7675/intelligent-tracking-prevention... ) then this looks painful for ad networks which don't serve their ads from a domain with lots of organic traffic. Google and facebook should be fine given that lots of users go there at least once a month.

Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in Safari

#35

Post by QAPereo »

submeta wrote: post #31

> When Apple first announced the limitations to cross-website tracking in June, the company said the changes are meant to improve trust with users, explaining that “users feel that trust is broken when they are being tracked and privacy-sensitive data about their web activity is acquired for purposes that they never agreed to.” This! I switched from Windows+Android to the Apple ecosystem in 2015. Because I love so ma…

I've been PC since DOS, and I've switched too. Who the hell wants to be treated like a cross between a product to be monetized, and an enemy to be spied on?!

Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in Safari

#37

Post by ceejayoz »

Jerry2 wrote: post #32
deweller wrote: post #4

This is coming. Chrome is implementing a built in ad blocker. Advertisers and content providers can either start getting used to the idea now and get ahead of the trend. Or they can watch their business model suffer and scramble to catch up later.

Do you really think that advertising company will block advertising? If you do, I have a slightly used bridge in NY City to sell you for cheap.

I think they'd happily block other providers' ads.

Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in Safari

#39

Post by wingworks »

jcfrei wrote: post #33
paulgb wrote: post #25

Earlier quoted context omitted.

I'm guessing they aren't messing with first-party cookies, just third party ones.

Isn't disabling third-party cookies common already? Are advertising companies alarmed because this "Intelligent Tracking Prevention" is on by default?

Common for tech people maybe, doubt it for the vast majority of "normal" users.

Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in Safari

#40

Post by chrisweekly »

15charlimit wrote: post #24
mrgreenfur wrote: post #9

Earlier quoted context omitted.

Yes, of course. Even ad block plus has 'acceptable' ads. Especially in the case of Google, their ads are def 'acceptable' :)

Which is exactly why most friends and colleagues have switched to uBlock Origin or similar plugins. Whitelisting is not the solution. Letting the entire industry die in the pit they've dug for themselves is the solution.

What happens to the freemium game industry?

I think opt-in, rewarded advertising is the path forward for the minority of publishers wise enough to learn to align with the end-user's goals. App monetization platform providers like Tapjoy -- who have customers on both supply side (publishers) and demand side (advertisers) might view end-user UX as the 3rd leg of a stool.

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