Live data from Hacker News

Snapchat’s Influencers Are Fleeing to Instagram for Money

bloomberg.com

131–140 of 152 posts

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#131

> Wes “Wuz Good” Armstrong has almost 700,000 followers on Instagram, enough to get paid six figures a year to promote Can anyone with insights into Instagram marketing confirm? Do 700k followers make you min. 100k a year?

$7 per follower seems insane- and a certain percent of those accounts are brands or other non-human? Edit: had the numbers flipped

$7? I think you mean $.14?

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#132

> Wes “Wuz Good” Armstrong has almost 700,000 followers on Instagram, enough to get paid six figures a year to promote Can anyone with insights into Instagram marketing confirm? Do 700k followers make you min. 100k a year?

$7 per follower seems insane- and a certain percent of those accounts are brands or other non-human? Edit: had the numbers flipped

The other way round: 100k/700k = 0.14$ per follower.

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#134

I shared your skepticism of Snapchat (I use Instagram pretty often and browse Facebook multiple times a day - rarely post on it). I recently hopped on the Snapchat bandwagon and here are a couple of things I really liked: > Less focus on metrics. There is no likes and you only see views if you really want to. This is bad for influencers but I have to give it that it is a good break from Instagram/Facebook where peopl…

Would you feel like sending snaps if none of your friends sent you snaps or even replied to them by text message?

I use snapchat exclusively. It's fun, I never got into social media before. I post mostly to my story and only occasionally interact directly with other people. Mostly just making jokes about something they post to their story and visa-versa.

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#135
post #110

Snapchat to me is sharing your shaky drunken escapades at 3AM with your friends to let them know you made it home and survived the night. Instagram seems more like an endless observation of copy-and-paste, superficial things and people and places. It's evolved more into a (usually inaccurate) portrayal of status than anything else.

insta has always been the status platform. the pictures are permanent. you only post your best pics and need a history of just the best. "this is who I am" snapchat is fleeting. the quality can be lower. no one is gonna care. and the fact you have to take the picture then is more exciting than posting any old pic you found online. "this is what I'm doing" I can snap you my beer, I'll insta the edited GoPro footage of…

This is getting downvotes but it reflects very closely to what I see. I don't use insta but I go on to browse occasionally of people I follow on snapchat and it's a stark contrast of what you see on the two. Insta pictures are all perfect, perfect posing, perfect lighting, and some bs quote or string of text. Snapchat is the mundane, the normal side of people that I see. People taking videos in the moment.

I don't use fb live or insta stories so I'm not sure how those end up.

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#136
post #116

Earlier quoted context omitted.

I just personally wish the entertainment industry isn't big in the first place. Movies, music, sports, models, etc. So much money and human resources spent on something that produces little tangible value.

“There are only two industries. This has always been true,” said Madame Ping, enfolding a lovely porcelain teacup in her withered fingers, the two-inch fingernails interleaving neatly like the pinions of a raptor folding its wings after a long hard day of cruising the thermals. “There is the industry of things, and the industry of entertainment. The industry of things comes first. It keeps us alive. But making things…

Diamond Age?

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#137

Earlier quoted context omitted.

If you were to draw a Venn diagram of "Hollywood stars" and "Actors known for acting skills", you'll get a tiny cross-section. The majority of "stars" are known for their big budget blockbusters. I'm not saying that playing Iron Man or Ethan Hunt is easy, but it's definitely not as hard as playing a difficult character actor role.

That doesn't disprove the point. Sure, the most famous actors might not be the best in the world at acting, but this is true of many fields. Is Bill Gates the most skilled programmer in the world?

Bill Gates is famous for being a businessman, not a programmer. People know him because he's rich and led Microsoft - not because of the code he wrote. I think there's a pretty good argument that he is among the best businessmen in the world.

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#138
post #63

Earlier quoted context omitted.

So you don't see a difference between, say, kim kardashian's instagram feed and what a top hollywood actress does?

there is a difference ... any actress is an artist actually co-producing art in form of movies or plays. kim kardashian is merely publicly living a hedonistic and materialisitc life - nothing more.

She may not be an actress (although she's still probably better than many out there), but she is certainly a savvy businesswoman and marketeer. Don't discount her skills just because you can't recognize them.

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#139

> Wes “Wuz Good” Armstrong has almost 700,000 followers on Instagram, enough to get paid six figures a year to promote Can anyone with insights into Instagram marketing confirm? Do 700k followers make you min. 100k a year?

Easily. I know a few people from my agency days who had sub 100K followers made $50K+ annually (and got a bunch of free trips) through paid promotion.

Personally I find it kind of depressing that bikini babes and comedy bros are making that kind of money for that kind of "work," but in a society as obsessed with fame, youth and beauty as our is, it shouldn't be that surprising.

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#140

Earlier quoted context omitted.

there is a difference ... any actress is an artist actually co-producing art in form of movies or plays. kim kardashian is merely publicly living a hedonistic and materialisitc life - nothing more.

She may not be an actress (although she's still probably better than many out there), but she is certainly a savvy businesswoman and marketeer. Don't discount her skills just because you can't recognize them.

and you think she is being idolized for being a businesswoman? That is just the reason for why she is able to sell herself so successfully - that doesn't change though that she doesn't have anything of value to offer.
Post reply on HN