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Snapchat’s Influencers Are Fleeing to Instagram for Money

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Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#2
Couldn't read whole article because of paywall but I agree, Snapchat has done certain things to not become Instagram, it will be harder to monetize but it doesn't disrupt the Snapchat personal feel as compared to Instagram's "Social Media" feel where your life is always on display.

Moreover, I've started an app, did some questioning and first-year university students don't even add new friends on Facebook anymore when they come to university as compared to those who did this the year before. However, they add each other on Snapchat and follow occasionally on Instagram.

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#3
There's got to be a middle-ground between not going after the money as hard as Facebook, and their customers having no idea whether their spending is achieving anything. They're living in la-la land if they think they can keep the latter up, especially with the bad rap a lot of online advertising has been getting over the last few years. Advertisers need to have some idea of what's going on in the system, and with Snapchat's novelty fading they're not going to get away with "trust-us" much longer.

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#7
post #3

There's got to be a middle-ground between not going after the money as hard as Facebook, and their customers having no idea whether their spending is achieving anything. They're living in la-la land if they think they can keep the latter up, especially with the bad rap a lot of online advertising has been getting over the last few years. Advertisers need to have some idea of what's going on in the system, and with Sn…

The question is if that middle ground can support the $20bn SNAP valuation.

I would put my money on no. Snap seems like a worse version of Twitter IMO. Less value from a financial and social sense that was ridiculously overvalued at the IPO.

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#8

I wonder what will happen to a generation obsessed with idols who don't contribute anything to society aside from memes, hot bodies and various rants. But I guess I'm just old and grumpy.

Are we talking about millenials, or boomers here? Cuz the complaint seems it could lobbied at pretty much anyone.

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#9

I wonder what will happen to a generation obsessed with idols who don't contribute anything to society aside from memes, hot bodies and various rants. But I guess I'm just old and grumpy.

they will create a rapidly evolving and flourishing entertainment industry, of which globally, america has the largest. this in turn boosts growth in related industries fashion, marketing, online retail, and of these the US is probably also the largest in all three.

Re: Snapchat’s Influencers Are Fleeing to Instagram for Money

#10

I wonder what will happen to a generation obsessed with idols who don't contribute anything to society aside from memes, hot bodies and various rants. But I guess I'm just old and grumpy.

They'll get old and then complain about the new generation doing the same thing.

Just like those geezers in The Clash complained about 'phoney beatle mania'

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