Earlier quoted context omitted.
"Bionic chip"... what on earth is this supposed to mean? Are they running out of fancy PR words in the dictionary?
About the same as "A" followed by a number. Or "Pentium" or "Athlon". They're just marketing names, nothing to be upset about.
bionic |bīˈänik| adjective having artificial body parts, especially electromechanical ones. • informal having ordinary human powers increased by the aid of bionic devices (real or fictional): working out in gymnasiums to become bionic men. • relating to bionics.
Clearly nothing related to this chip. In my book that is crossing the line between PR and BS.