Now would be a great time to go long EFX in my opinion. The stock has been slammed while Equifax is being flogged in the court of public opinion, but I doubt this leak will have any lasting financial impact. Look at the result of the Target and Home Depot breaches: whether you like it or not, the companies are still technically the victims here and no court is going to bankrupt them for data breaches that are more an…
Did you use that strategy with United Airlines after they injured that guy when bouncing him from the flight?
The vast majority of EFX's profits come from services that consumers (effectively) don't choose to participate in.