Multiple steps must be taken for nowadays people to get credit card and debit card or whatever(loans, money transfer,...). Use SSN, name, mother maid name, a few security questions, two-step authentication by default, all passwords must be hashed and salted otherwise it is a crime for the DBA,etc.
Just switched away from 15+-year-yahoo-email after its leakage, now it comes Equifax, which is 1000x more critical, it is so bad.