51–60 of 69 posts
Somebody please explain ad cpm and stuff like that (complete noob) For what I understand 400M pageviews = $400K a month just in ads (at just 1ct per pageview)
But basically CPM means cost per mille (thousand). I believe 1 cent per pageview is absurdly high for most CPM banner ads, with the real amount being closer to $.003. It all depends on how valuable a demographic you have (or mix of demographics) in the eyes of the advertiser, though.
I thought the whole point of Quantcast is that they can directly measure traffic instead of trying to guess. They don't even charge for it: http://www.quantcast.com/info/publisher-overview
And how do they actually measure those numbers without (i) guessing; (ii) having some JS on the page, or (iii) using Voodoo Black Magic. I think it's ridiculous to believe ANY company that claims that they can measure traffic of a site accurately without the DIRECT INVOLVEMENT of the site's owners. How are they doing it? Through the ether? Come on! Data, people. Data. Google's figured that out, maybe other companies…
I suspect that the vast majority of Redditors use Ad-block or equivalent. Reddit might get millions of page views, but if that doesn;t translate into ad-impressions then they are effectively invisible to the money-people.
> I suspect that the vast majority of Redditors use Ad-block or equivalent. I seriously doubt that.
Draw your own conclusions.
Earlier quoted context omitted.
This logic would also apply to other tech blog and generally tech sites with tech-savvy users. Most of them, including Wired, Ars, Digg, slashdot are doing just fine. Digg has their own marketing/advertising team, unlike reddit. I think this makes the difference.
Digg is also smart about actually selling and placing ads compared to reddit. I've been checking out digg for the first time in years the last few days, and I was somewhat surprised to find that I actually kind of like the way digg does interstitial ads. Reddit has one header ad and a couple of sidebar ads that are self-advertising more often than not. (I will note for the record that this ad[1] spotted earlier today…
Here is a discussion on the ad: http://www.reddit.com/r/ads/comments/cpm2d/i_cant_believe_so...
Earlier quoted context omitted.
> I suspect that the vast majority of Redditors use Ad-block or equivalent. I seriously doubt that.
I had a site of mine reddited; Google Analytics reported 74 uniques, Apache/AwStats reported 900+ uniques. Draw your own conclusions.
I thought the whole point of Quantcast is that they can directly measure traffic instead of trying to guess. They don't even charge for it: http://www.quantcast.com/info/publisher-overview
Which is fine, but if you have to do that for all the traffic analysis firms you add lots of JavaScript beacons to your page, slowing it down a lot. They need to start working with companies like Google to use Analytics as a clearing house. Then you get issues with what and how people are instrumenting. For example, if you instrument a carrousel you'll get a lot of page "loads" which don't necessarily correspond to p…
By comparison, google tracking code is unfortunately massive. It sets a ton of cookies, which are then sent with every single request to your server. Wasting bandwidth. It's worse if you have it on subdomains, since then it'll set even more cookies, and send even more crap to your server every single request.
For a website with a large number of reloads, or ajax or comet, this can be a complete killer.
I suspect that the vast majority of Redditors use Ad-block or equivalent. Reddit might get millions of page views, but if that doesn;t translate into ad-impressions then they are effectively invisible to the money-people.
> I suspect that the vast majority of Redditors use Ad-block or equivalent. I seriously doubt that.
Someone commented that it was nice that they mentioned this, and the author responded with "We know our customers well!"
Sorry but that's ridiculous. Reddit is hard to monetize because it's full of anti consumerist adblock js-blocking privacy freaks.... And they seem to be encouraging it in their users.
Earlier quoted context omitted.
> I suspect that the vast majority of Redditors use Ad-block or equivalent. I seriously doubt that.
I had a site of mine reddited; Google Analytics reported 74 uniques, Apache/AwStats reported 900+ uniques. Draw your own conclusions.
Earlier quoted context omitted.
Which is fine, but if you have to do that for all the traffic analysis firms you add lots of JavaScript beacons to your page, slowing it down a lot. They need to start working with companies like Google to use Analytics as a clearing house. Then you get issues with what and how people are instrumenting. For example, if you instrument a carrousel you'll get a lot of page "loads" which don't necessarily correspond to p…
quantcast tracking code is nice, small and fast. By comparison, google tracking code is unfortunately massive . It sets a ton of cookies, which are then sent with every single request to your server. Wasting bandwidth. It's worse if you have it on subdomains, since then it'll set even more cookies, and send even more crap to your server every single request . For a website with a large number of reloads, or ajax or c…
I know this because it happened to us. We contacted them about it but they have no solution,they don't seem to think it's a problem since "most of the time" their servers are up and quite fast. Marketing requires the tracking, so our solution is to host their javascript on our server and run a cron nightly to redownload the code from their servers in the hopes that we'll never get so far behind that the tracking stops working. So far, so good.
Google, on the other hand, offers an asyncronous, non-blocking solution. Much better.