As far as I'm concerned, they stole my data first, then they packaged it up neatly and gave it to shady persons.
Yes, I'm aware that I "consented" to their collection of my data when I signed up for a credit card, or a car loan, but it's not a system you can realistically opt out of. If I want to rent an apartment or, sometimes, even get a job, I need to consent to a credit pull, so I need to have a positive credit history.
So, we have a private sector monopoly that I am coerced to give my data to, for free, to function in society. Seems like a good business to be in, but as an outsider I'd like to see something drastic happen. Perhaps nationalization, or breaking up of the big three with deep regulation.
*edited to add omitted "three" in last sentence.