Earlier quoted context omitted.
And then I'll get six months of free credit monitoring from Equifax? Oh boy!!1! More seriously, this is a breach big enough that Equifax should honestly no longer exist as a company. So call it $100/incident, and I'm happy. Other agencies would still exist, and, although they're just as terrible, it might get them to kick their asses into high gear to fix their security.
The NYT story states that they are already offering this to affected consumers: https://www.equifaxsecurity2017.com/potential-impact/ .
This whole system is so fucked.