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I suspect that the vast majority of Redditors use Ad-block or equivalent. Reddit might get millions of page views, but if that doesn;t translate into ad-impressions then they are effectively invisible to the money-people.
at http://www.reddit.com/r/blog/comments/cq1lf/why_do_experts_m...
Earlier quoted context omitted.
I think the major part of the story is that compete.com, quantcast, alexa, nielson report a much smaller figure than numbers from google analytics
And then the real question is why does anyone pay attention to these numbers, especially if very few people know their methods?
I suspect that the vast majority of Redditors use Ad-block or equivalent. Reddit might get millions of page views, but if that doesn;t translate into ad-impressions then they are effectively invisible to the money-people.
I seriously doubt that.
https://www.google.com/adplanner/planning/site_profile#siteD...
http://siteanalytics.compete.com/reddit.com+digg.com/
That would make Digg have 64MM uniques...
Earlier quoted context omitted.
And then the real question is why does anyone pay attention to these numbers, especially if very few people know their methods?
If the margin of error is somewhat consistent, the numbers are still good for comparison between two sites.
I suspect that the vast majority of Redditors use Ad-block or equivalent. Reddit might get millions of page views, but if that doesn;t translate into ad-impressions then they are effectively invisible to the money-people.
It isn't a direct comparison since Google tracks daily actives and their Analytics data posted is monthly, but you can roughly estimate 375,000 uniques/day * 30 days to get roughly 11.2M visitors, which is within reason for the monthly data they present via Analytics.
Note too that though both these sources are from Google, they are from completely separate, ring-fenced portions of Google's corpus of site data. Analytics data isn't used in Trends and vice versa.