As a former amateur Twitch.tv streamer, I've always been fascinated by the rise and fall of internet personalities, and some of the biggest personalities seem to be game developers that found themselves in the spotlight. Someone made this very in-depth video about the fall from grace of Phil Fish, the creator of Fez: https://www.youtube.com/watch?v=PmTUW-owa2w It seems to me that the combo of high pressure and a guy…
Wait, let’s not conflate the cases you describe, where the trolling may have been and probably was malicious, with the case of No Man’s Land, where lead director flat out lied about the content of the game, and people who couldn’t control their hype fell for it and late raged. In the latter case, any professional shaming—which is the only shaming of Murray I’ve seen—is justified.
I'm sorry, but if anyone fell for this, they need to take a look at their relationship with media.
I should also add that the reviews for games come out rather quickly. If you're not buying within the first day or two, the amount of detail available is quite high.