I'm not sure why so many people look up to the rich. They fail at kinder-garden. I have to work very hard to help my 4 year old to understand how to share. If your using money to keep score your probably using the wrong system to keep score. I've been using weight watchers lately and keep score with the right system helps a lot.
It represents freedom, that's why people look up to it.
At the end of the day I think we need to spend more time sharing a little more. ME included.