Earlier quoted context omitted.
I don't know that "maximize descendants of self" is necessarily right though. It seems like a better statement might be "maximize the development of complexity in the universe". Just as an example, lots of people choose to forgo having children to focus on contributing to the universe in other ways (myself included). This isn't just a self-centered drive for fame/wealth/etc either, as many people pursue their quests…
Well, for biological organisms, it's all about reproductive success. I mean, what exits today reflects what managed to reproduce, and how well. Overall, that has created lots of complexity. But that's just because there are so many niches and ways to be successful in them. What you say about people reflects cooperative behavior that drives reproductive success for shared gene complexes.
Another way of putting it - the source of meaning is life, or death (prolonging life, avoiding death as much as possible). Reproduction is just the start of life. From this game of life and death come reward signals that teach us how to act in the world (our values).