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they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.
Earlier quoted context omitted.
Did you actually try it the other way? I think that any girl who would analyze and respond to empirical evidence would be my kind of lady. Though knowing my luck she'd find the flaws in my experiment and reject me due to a problem with the number significant digits.
you're missing some fingers?
(sorry, couldn't resist!)
Earlier quoted context omitted.
Because their brand isn't better than the competition - it's just different. Old Spice and their competitors all have pretty much the same ingredients (save their scents), and work pretty much the same - and if one is slightly better, it's so little that you wouldn't lead an ad with that even if you could find a number. Since they can't sell a concrete product as better than another one, they're selling the associate…
> It's like Coke vs, Pepsi (or Sprite vs. 7-Up) - in a blind test, they taste pretty much the same. Except they don't, those tests only confirm that many people have a crappy sense of taste or are only sipping and not taking a big enough drink to tell the difference. No blind test would stop me from spitting out Pepsi because it's way too sweet.
There is a scientific way to measure the delta of 2 flavors and Coke and Pepsi are quite similar. So similar that in a proper test like I'd laid out above, only a fraction of participants can tell the oddball from the group.
Hey guys, not sure if you know about this yet or if you're interested, but a group of people over at reddit created http://oldspicevoicemail.com using his voice. Go check it out if you get a chance.
This is brilliant marketing. They saw and seized an opportunity to let the internet hive mind further their own campaign. All they had to do was film him standing in a bathroom and multiple fan made voicemail generator sites sprung up within minutes. That is super cheap, super effective marketing, for sure... they let someone else do all the hard work! Absolutely incredible.
I know I'm fast slipping into old-fart-hood (if not already there), but I don't 'get' the videos' popularity -- they struck me as pretentiously pseudo-cool.
I love them, mainly because they're a really fun parody of the ridiculousness that their competitors often run (I'm looking at you Axe). They built a character that all at once oozes likability while at the same time pointing out just how stupid the whole idea that using a body-wash will get you laid is.
But I did wait till it was on sale...
I know I'm fast slipping into old-fart-hood (if not already there), but I don't 'get' the videos' popularity -- they struck me as pretentiously pseudo-cool.
I love them, mainly because they're a really fun parody of the ridiculousness that their competitors often run (I'm looking at you Axe). They built a character that all at once oozes likability while at the same time pointing out just how stupid the whole idea that using a body-wash will get you laid is.
Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
The maxim exists because selling the sizzle works much better. The current Old Spice ad campaign is the best modern example of selling the sizzle.
they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.
Yup, simply put they gotta leave you hungering more. It's that hunger that makes you go buy the product.
Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
1. You can't smell the product when you're in the store, so you have to know more about the product either through brand awareness or referral.
2. Like cologne, the smell you give off from a deodorant is about projection. Who you want to smell like is probably going to be more of a priority to potential customers than what you want to smell like.
Earlier quoted context omitted.
> It's like Coke vs, Pepsi (or Sprite vs. 7-Up) - in a blind test, they taste pretty much the same. Except they don't, those tests only confirm that many people have a crappy sense of taste or are only sipping and not taking a big enough drink to tell the difference. No blind test would stop me from spitting out Pepsi because it's way too sweet.
You should have somebody give you a blind test the appropriate way: By giving you 3 cups, 2 with drink A, 1 with drink B. There is a scientific way to measure the delta of 2 flavors and Coke and Pepsi are quite similar. So similar that in a proper test like I'd laid out above, only a fraction of participants can tell the oddball from the group.
I don't doubt that, but I'd be one of those; they are significantly different to me, but I quit drinking soda a while ago, that shit's just bad for you.