Nakaya pens are prime example of Veblen good - luxury goods for which the quantity demanded increases as the price increases. The old desire of building your identity around what you own instead of what you do is not going anywhere. Good for them picking up the extra money people have. Of course Nakaya pens are good writing pens, but the quality of pen as a tool levels around $50-$70 price mark. Extra is just collect…
That's really spot on. We could have an incredibly fulfilling life while living frugally. Writing books, making art, creating new software, doing research, etc. Creating and understanding yourself better can be healing. Physical possessions like this pen is just so vain, shallow, and meaningless. Some of the happiest peoples' lives are built around shared experiences.