How the Old Spice Videos Are Being Made
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How the Old Spice Videos Are Being Made
1–10 of 58 posts
Re: How the Old Spice Videos Are Being Made
#2My only exposure to the Old Spice campaign so far has been through HN, despite generally considering myself a relatively internet-aware individual. Interesting.
Re: How the Old Spice Videos Are Being Made
#3they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.
Re: How the Old Spice Videos Are Being Made
#4they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.
Right, it wouldn't make sense to keep creating the videos past a certain point. They're going to be able to ride the wave as these videos begin to make the rounds in the social networks.
What they need to do is come up with a second wave of something that they can pull out in a few weeks or months to refresh these videos or build off them. That way they can keep stoking the fire and the process that gets them this coverage will start again.
Re: How the Old Spice Videos Are Being Made
#5My only exposure to the Old Spice campaign so far has been through HN, despite generally considering myself a relatively internet-aware individual. Interesting.
The Guardian was running an article on the Old Spice commercials yesterday.
Re: How the Old Spice Videos Are Being Made
#6My only exposure to the Old Spice campaign so far has been through HN, despite generally considering myself a relatively internet-aware individual. Interesting.
They were huge on Reddit. The old spice guy was doing personalized videos to questions redditors posted.
Re: How the Old Spice Videos Are Being Made
#7I know I'm fast slipping into old-fart-hood (if not already there), but I don't 'get' the videos' popularity -- they struck me as pretentiously pseudo-cool.
Re: How the Old Spice Videos Are Being Made
#8My only exposure to the Old Spice campaign so far has been through HN, despite generally considering myself a relatively internet-aware individual. Interesting.
The TV commercials were played numerous times during the All-star game yesterday. Clever writing.
Look away. now look back. I'm on a horse.
Re: How the Old Spice Videos Are Being Made
#9Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence?
Why advertise in this way instead?
Re: How the Old Spice Videos Are Being Made
#10they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.
It reminds me of "Ask a Ninja". It was, in fact, funny for a few videos. Then they got sponsors and showed ads and generally jumped the comedic shark in short order.