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Juicero Is Shutting Down

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81–90 of 413 posts

Re: Juicero Is Shutting Down

#81
post #68
post #41

Earlier quoted context omitted.

I heard someone was able to shutdown about 98% of a similar company using their bare hands.

But they'd have squishy stuff on all over their hands, wouldn't they?

Only if you accidentally pierce the corporate veil [1], but that's pretty hard for one person to do with their bare hands.

[1]: Much as I hate to explain a pun: https://en.wikipedia.org/wiki/Piercing_the_corporate_veil

Re: Juicero Is Shutting Down

#82
post #32
post #14

AvE tore one of their machines down awhile back[0]. It's so over engineered, I was wondering how they'd ever make money back with their business model. [0] https://youtu.be/_Cp-BGQfpHQ

He sums this up well [1] (paraphrasing): > This is what you get with no constraints. Building something that lasts and doesn't break the bank is what's hard. This thing will last forever, but it's a machine to squeeze pre-masticated fruit in a plastic bag that costs $400. I've watched this before and just skipped through to find that bit, but I'm fairly certain he also mentions at one point how they're almost certain…

> I'm fairly certain he also mentions at one point how they're almost certainly selling the juicer itself at a loss

Here: https://www.youtube.com/watch?v=_Cp-BGQfpHQ&t=15m07s

and here:

https://www.youtube.com/watch?v=_Cp-BGQfpHQ&t=33m42s

Re: Juicero Is Shutting Down

#83
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

In Europe, some grocery chains have orange press machines so you can make yourself some really fresh orange juice.

Re: Juicero Is Shutting Down

#84
post #77

Earlier quoted context omitted.

The trouble is, I've always thought Juicero was a bank shot for digitized food in general. If that's the case, they needed to be serving consumers not businesses. The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically tra…

I think the future of food is different - it's about restaurant quality meals, for cheap, large selection, with zero effort. maybe via online ordering, maybe Whole-foods/Walmart. And you may need some fancy oven like combi-oven or solid-state microwave. And even if we're talking cuts of meat, i think technology like MATS(microwave assisted thermal sterilization) may give you high quality meat that doesn't spoil for v…

> restaurant quality meals, for cheap, large selection, with zero effort

If this were ever to happen - and what I know of food chemistry makes me strongly skeptical - you would definitely see it in actual restaurants way before you get it at home. Because for a restaurant, if you can effectively replace a human costing >$40k/yr with a change in supply chain and a fancy machine, you can easily afford to pay $40k for the machine alone. A consumer would never afford that.

(Same goes for fully autonomous cars.)

As for the "reducing food waste" concept - no store actually wants to achieve this. Think about it - actively trying to get people to buy less of what you sell is pretty bad for business.

Re: Juicero Is Shutting Down

#85
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

Thing is, nothing about the Juicero is fresh squeezed. It's mostly masticated fruit pulp, that is squeezed out of a bag. That juice company you mentioned, is actually freshly squeezing juice. Juicero was complete nonsense from start to finish.

Re: Juicero Is Shutting Down

#87
post #71

Earlier quoted context omitted.

The trouble is, I've always thought Juicero was a bank shot for digitized food in general. If that's the case, they needed to be serving consumers not businesses. The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically tra…

Interesting concept... Tracking what you have to suggest recipes or restock - that's the feature that seems most appealing. But I don't think you need a network like you describe to accomplish that. You could have a "smart" fridge or some other device that can catalog your food for you thru imaging and scans. Hell, you could just input a list you type up yourself. Like you say, Amazon could easily do this. They alrea…

> Hell, you could just input a list you type up yourself.

If you put that much effort into it, then you can just as well remember what you need to buy when.

Re: Juicero Is Shutting Down

#88

Earlier quoted context omitted.

The trouble is, I've always thought Juicero was a bank shot for digitized food in general. If that's the case, they needed to be serving consumers not businesses. The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically tra…

> The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically track what you've got in your kitchen to suggest recipes / restock for you. What makes you think people want those things? I certainly don't, and I've never heard a…

Let's call it what it is: the Internet of Rent-Seeking. As far as I'm concerned, I want my appliances to NOT be networked.

Re: Juicero Is Shutting Down

#89
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

The problem is the founders did come from that world and tried to consumerize it. If they'd focused on per-juice-cost (thus, high volume) and gone from attended to semi-attended (office) or unattended (vending machine) it might have won.

They also could have just built a "scrappier" v1.0 hardware product at a lower cost (maybe with rollers or something) at 50% BOM cost and subsidized it a bit more. At $200 + $6-8 per pack they might have been successful; at $200 + $200/mo for 30 packs they probably would have been.

Re: Juicero Is Shutting Down

#90
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

>I think they went about getting to market wrong.

I find this line really funny for some reason. (Juicero has been the laughingstock of the tech community over their go to market, pricing, and marketing/business models, and we are now looking at the pieces as they exploded over this fact.)

So I had to try really, really hard not to reply to your innocent comment with mock surprise - like no! You think?

>I think they went about getting to market wrong

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