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Juicero Is Shutting Down

fortune.com

61–70 of 413 posts

Re: Juicero Is Shutting Down

#61
post #13

Earlier quoted context omitted.

> Did you just call pressed veggies and fruits sugary drinks? Pressed fruits at least, are sugary drinks. Anyone who's calorie conscious is probably wary (as a calorie counter I know I am).

Eating them whole is even better. But calling pressed fruit the same thing as the poisonous crap they would rather have us drink isn't helping anyone. It's clearly not the same thing.

Are you saying that sugar is good for you depending on the source? Sugar is terrible for you no matter what. If you have a juice with the juice of say 5 apples is not healthy. That is 5 servings of the sugar with almost 0 of the fiber. It is just as poisonous as a sugary soda or other sugary drink.

Re: Juicero Is Shutting Down

#62

Earlier quoted context omitted.

The trouble is, I've always thought Juicero was a bank shot for digitized food in general. If that's the case, they needed to be serving consumers not businesses. The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically tra…

How would tracking the food from origin to consumption allow the machine to reject rotten food? Things going rotten are not that predictable, even if you know exactly when and where it was packaged.

It would apply if the ingredients were contaminated when they were processed but wasn't detected until after they were sold.

Re: Juicero Is Shutting Down

#63
post #24
post #14

AvE tore one of their machines down awhile back[0]. It's so over engineered, I was wondering how they'd ever make money back with their business model. [0] https://youtu.be/_Cp-BGQfpHQ

this is another teardown with a similar conclusion https://blog.bolt.io/heres-why-juicero-s-press-is-so-expensi...

I love how Bolt.io tore down a pair of Beats headphones and came to the opposite conclusion -- that they were a ripoff and that the components inside in no way justified the pricetag.

But, take a look at the quality of the internals of Juicero vs. Beats headphones and realize that one of the companies is worth $1.5B while the other is shutting down.

Re: Juicero Is Shutting Down

#65

It is a shame that Juicero could not develop a product with a lower price point that could reach a much broader marketplace. With the initial price point they should have clearly seen that their customer pool was going to be smaller than that of a lower cost product. It seems that they did not have enough time and money to right their ship. It is sad to see a dream die even if you don't agree with the product or busi…

I don't think the price point per se is an issue, people happily pay over 400 for a quality juicer. But the kind of person who does that probably wants the full experience, chopping the vegetables etc. This experience just seems too similar to just buying high quality juice in the shop.

I know this model works for coffee, but there the prefab alternative is not an option.

Re: Juicero Is Shutting Down

#67
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

The trouble is, I've always thought Juicero was a bank shot for digitized food in general. If that's the case, they needed to be serving consumers not businesses. The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically tra…

What's "digitized food"? Does every single one of my strawberries come with a bar code on it? Or does everything come in Juicebro style pouches?

Re: Juicero Is Shutting Down

#68
post #41

Are they shutting down using a super-complicated completely over engineered method of shutting down, or the regular way?

I heard someone was able to shutdown about 98% of a similar company using their bare hands.

But they'd have squishy stuff on all over their hands, wouldn't they?

Re: Juicero Is Shutting Down

#69
post #24
post #14

AvE tore one of their machines down awhile back[0]. It's so over engineered, I was wondering how they'd ever make money back with their business model. [0] https://youtu.be/_Cp-BGQfpHQ

this is another teardown with a similar conclusion https://blog.bolt.io/heres-why-juicero-s-press-is-so-expensi...

Holy crap. That's the kind of thing I expect from undergrads who don't know what COTS stands for.

Like how do you convince yourself that this is a sane design for something more than a prototype? Using more off the shelf stuff might result a little more weight and a higher overall part count but the cost savings would be huge.

Re: Juicero Is Shutting Down

#70
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

The trouble is, I've always thought Juicero was a bank shot for digitized food in general. If that's the case, they needed to be serving consumers not businesses. The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically tra…

> The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically track what you've got in your kitchen to suggest recipes / restock for you.

What makes you think people want those things? I certainly don't, and I've never heard anyone mention wanting any of those things. I have heard people mention that they hate appliances like the coffee makers that only work with the expensive patented coffee pods from their manufacturer. (And printers, etc.)

I don't want any appliance that the manufacturer can shut down or refuse to run remotely. (See the recent story about the guy who paid off his car, but it was disabled remotely because he didn't pay the "remove the disabler" fee.)

In ~35 years of cooking, I don't recall ever using ingredients that went bad. I'm sure I probably did once or twice, but it didn't leave a bad enough impression on me to even remember, let alone want this sort of device that's tethered to the network and manufacturer, with all the problems that brings.

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