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Juicero Is Shutting Down

fortune.com

51–60 of 413 posts

Re: Juicero Is Shutting Down

#53
I think this will be a wake-up call for companies like uBeam. For uBeam's case, you can send mechanical energy via ultrasound: true, with very little efficiency. But very few will be interested to buy the device.

Re: Juicero Is Shutting Down

#54
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

If they did the "sell to stores" biz, the competition they would have seen would be far stronger, and stores would squeeze them, unlike their current dream of a printer for juice.

And it's far from certain that first business would attract VC's.

Re: Juicero Is Shutting Down

#56
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

The commercial options are cheaper, faster and more durable. This 'appliance' will break in a couple of days.

Re: Juicero Is Shutting Down

#58
post #13

Earlier quoted context omitted.

> Did you just call pressed veggies and fruits sugary drinks? Pressed fruits at least, are sugary drinks. Anyone who's calorie conscious is probably wary (as a calorie counter I know I am).

Eating them whole is even better. But calling pressed fruit the same thing as the poisonous crap they would rather have us drink isn't helping anyone. It's clearly not the same thing.

Yes, it basically is the same thing. Go lookup sucrose on Wikipedia.

Re: Juicero Is Shutting Down

#59
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

The trouble is, I've always thought Juicero was a bank shot for digitized food in general. If that's the case, they needed to be serving consumers not businesses. The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically tra…

How would tracking the food from origin to consumption allow the machine to reject rotten food?

Things going rotten are not that predictable, even if you know exactly when and where it was packaged.

Re: Juicero Is Shutting Down

#60
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

They should have started with something that actually used the press. Who wouldn't want fresh olive oil?
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