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Juicero Is Shutting Down

fortune.com

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Re: Juicero Is Shutting Down

#21

Post by nxsynonym »

allover wrote: post #13
andreasgonewild wrote: post #7

Earlier quoted context omitted.

Did you just call pressed veggies and fruits sugary drinks? As in more or less the same as Pepsi? The problem with Juicero is that it was a scam, pure and simple. Overpriced bullshit and awesome profits, at least that was the plan. Thank god it's over. Now we're just waiting for Uber to fold and then maybe we can start actually making a difference, as opposed to spewing bullshit until no one can tell the difference.

> Did you just call pressed veggies and fruits sugary drinks? Pressed fruits at least, are sugary drinks. Anyone who's calorie conscious is probably wary (as a calorie counter I know I am).

yup pressing/blending fruits destroys any nutritional value. You're left with basically sugar water. Yes it's "natural sugar", but it's still not the healthy food people make it out to be.

Re: Juicero Is Shutting Down

#23

Post by mikesickler »

jpao79 wrote: post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

Along those same lines, I think spas, fitness centers, salons would have been good segments for them.

Re: Juicero Is Shutting Down

#24

Post by x0x0 »

fsckin wrote: post #14

AvE tore one of their machines down awhile back[0]. It's so over engineered, I was wondering how they'd ever make money back with their business model. [0] https://youtu.be/_Cp-BGQfpHQ

this is another teardown with a similar conclusion

https://blog.bolt.io/heres-why-juicero-s-press-is-so-expensi...

Re: Juicero Is Shutting Down

#26

Post by reubenswartz »

jpao79 wrote: post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

Seems like the perfect thing for an airport. :)

Re: Juicero Is Shutting Down

#27

Post by campground »

fsckin wrote: post #14

AvE tore one of their machines down awhile back[0]. It's so over engineered, I was wondering how they'd ever make money back with their business model. [0] https://youtu.be/_Cp-BGQfpHQ

I always assumed that the revenue was going to come from selling the bags of fruit. The machine is easily and cheaply cloned, but a network for distributing prepackaged produce would be much harder to copy and provide the recurring revenue that really matters.

Re: Juicero Is Shutting Down

#28

Post by snake117 »

This will serve as a good example for future startups where taking one concept from one market does not always work in another market. Keurig managed to make a great product at an affordable price range, both the machines ($80-$250) and the K-Cups (~$0.85 per pod). However, a $400 machine, that just squeezes the pack for juice, and each juice pack running several dollars is enough to kill anyone's wallet. I liked how they made an attempt to promote a sustainable healthy lifestyle, but ultimately there are cheaper alternatives.

Re: Juicero Is Shutting Down

#29

Post by pvg »

nxsynonym wrote: post #21
allover wrote: post #13

Earlier quoted context omitted.

> Did you just call pressed veggies and fruits sugary drinks? Pressed fruits at least, are sugary drinks. Anyone who's calorie conscious is probably wary (as a calorie counter I know I am).

yup pressing/blending fruits destroys any nutritional value. You're left with basically sugar water. Yes it's "natural sugar", but it's still not the healthy food people make it out to be.

Wouldn't chewing fruit destroy all nutritional value as well, if that were true?

Re: Juicero Is Shutting Down

#30

Post by andreasgonewild »

ceejayoz wrote: post #10
andreasgonewild wrote: post #7

Earlier quoted context omitted.

Did you just call pressed veggies and fruits sugary drinks? As in more or less the same as Pepsi? The problem with Juicero is that it was a scam, pure and simple. Overpriced bullshit and awesome profits, at least that was the plan. Thank god it's over. Now we're just waiting for Uber to fold and then maybe we can start actually making a difference, as opposed to spewing bullshit until no one can tell the difference.

> The problem with Juicero is that it was a scam, pure and simple. I'm not sure how you can even make an argument that it was a scam. A stupid business model isn't the same thing as a scam - it was a real product, however ill conceived.

I am fully aware that this is business as usual these days, but that doesn't make it any less destructive to society or any less a scam. What you're saying is basically that as long as people fall for it and you don't go to jail it's ok, I don't agree.
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