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Insane state of today's advertising part 3

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Re: Insane state of today's advertising part 3

#301

Post by alkonaut »

dhab wrote: post #164

Might be off-topic. It seems a majority of people are against ads. What are the top few reasons why people dislike ads, excluding reasons such as them just being a nuisance? My own guesses are: * People don't like the idea that the platform serving the ads is making money through ads which is not directly tied to the main value they derive from that platform * Maybe people feel that they are also indirectly contribut…

I don't mind advertising as a way of paying for content. As long as there isn't a better micropayment strategy, I realize there is no better model (donations and expensive per-site subscriptions I don't think are a viable model).

BUT

- I do mind being tracked. I think it's an extreme violation to even show me a shoe ad because I googled shoes yesterday, or visited a shoe store online on monday.

- I do mind annoying ads (Animated ads, ads disrupting the reading etc).

- I do mind ads that aren't clearly marked (Instagram "influencers" without obvious disclosure, "native" advertising in newspapers etc)

My hope for the online ad industry is that it will backtrack 20 years to a point where it works like print and billboard ads.

Advertisers pay X dollars to buy N impressions of static images with vanlilla hyperlinks, untargeted and unverified on some known range of sites.

This might seem like a ridiculous idea today. Who would want to pay for unverified impressions with little or no fraud detection? Who would want to pay to show ads that should be shown to 20-23 year old females to ALL visitors?

My hope for adblocking is that this will be the only ad space you can buy online. The first effect will be that advertisers pull out of the web and start advertising on native apps, in video clips etc. But once people start preferring their adblocked web version of facebook to the ad-bloated app (and so on) maybe that will change too.

Re: Insane state of today's advertising part 3

#302

Post by apk-d »

mozumder wrote: post #267
oiboabfljasbfo wrote: post #186

Earlier quoted context omitted.

My claim is that it does work. Astoundingly well. My further claim is that it is not in the public interest.

No shit. The world isn't your personal charity for you. Advertisers don't owe you anything. But if you really want to get blown away, it actually does serve the public interest, because it increases commerce, and any sale is an increase in the GDP. Did you thank advertisers for growing the economy?

Would your spendings suffer a decrease if a magic virus wiped all ads from existence? Personally, I think I'd find stuff to buy all the time.

Re: Insane state of today's advertising part 3

#303

Post by jiggunjer »

mozumder wrote: post #266
oiboabfljasbfo wrote: post #175

Earlier quoted context omitted.

I won't deny this has occasionally happened to me, but look at your example: it's B2B when my claim is primarily for B2C. B2B ads tend to be more targeted, aimed at corporations, and purchases are for higher dollar amounts. The product being sold was also competing based on build quality, a material improvement. Businesses often make more rational decisions because they can assign someone to do research (like you did…

Yah your argument against adverting is bullshit. Even consumers love ads. Did you know that they even pay money because they want ads? Those 900 pages of Vogue that they buy every September, do you think they're filled with articles? Because they're about 870 pages of fashion ads. People specifically buy them because of the advertising. And did you know Sunday papers are a thing, filled with coupons, that are basical…

I'd categorize: 1) making ads available in a browsable index isn't the same as 2) throwing them into people's consciousness without their explicit consent/interest.

Re: Insane state of today's advertising part 3

#304

Post by jiggunjer »

mozumder wrote: post #267
oiboabfljasbfo wrote: post #186

Earlier quoted context omitted.

My claim is that it does work. Astoundingly well. My further claim is that it is not in the public interest.

No shit. The world isn't your personal charity for you. Advertisers don't owe you anything. But if you really want to get blown away, it actually does serve the public interest, because it increases commerce, and any sale is an increase in the GDP. Did you thank advertisers for growing the economy?

So the only important thing is commerce? Let's deregulate everything then: drugs, sex, human trafficking, banks (shivers).

Re: Insane state of today's advertising part 3

#305

Post by jerrre »

johanneskanybal wrote: post #163
JeremyHerrman wrote: post #99

I didn't see any ad blocker recommendations in the comments, so I searched and came across a list on Tom's Hardware of the best ad blockers of 2017. The funny part is that Tom's Hardware was FILLED with these exact kind of ads from algovid and adaptv. Even worse, the list is in a carousel / slideshow format so you have to keep clicking if you didn't GTFO like I did.

I'll just add Brave to the list here. The blochchain related browser by former firefox founder. Out of all the actors in this space its the only one I know of that sees the bigger picture and news flash google its not gonna be "higher quality" ads :)

>the only one I know of that sees the bigger picture

Could you elaborate?

Re: Insane state of today's advertising part 3

#306

Post by jalk »

builditand wrote: post #275
strken wrote: post #221

Earlier quoted context omitted.

There must be a point between "advertisement for useless junk" and "useful advice + an affiliate link" where the two cross over, and as far as I can tell the only differences are relevance and directness. One example of advertising that I think is acceptable are the ads on the slatestarcodex.com sidebar, which are manually placed there by the author and targeted directly at the niche he writes in. If a computer could…

Ads are bad. I'm not shopping not stop. I just want to read my article or whatever I am doing at that moment. When I want to buy something I go to a shop and being there I still don't want ads. I want accurate specs, relevant statistics, maybe pictures and honest reviews. Sometimes I could use a guide, when it's not my domain. I never stopped in the middle of something to say "I'd so watch an ad right now".

So perhaps you need to find paywalled news/review outlets without ads. Someone has to pay for the articles being written, servers, bandwidth etc

Re: Insane state of today's advertising part 3

#307

Post by exikyut »

dannyw wrote: post #286
jdangu wrote: post #76

Awesome to see that subject #1 on HN. At my startup Confiant [1], we block bad ads in stream on behalf of publishers. Cedato aka Algovid aka TLVMedia is one of our prime targets, we block millions of their ad impressions daily. They are essentially buying cheap display ad placements to resell them as fake video preroll ad placements. They sell on video exchanges like AOL's AdapTV and others. To maximize their yield,…

This is a scam that should be investigated by the FTC.

To be clear, what exactly are you referring to by "this"?

Re: Insane state of today's advertising part 3

#308

Post by briandear »

erikb wrote: post #240
kbart wrote: post #193

Earlier quoted context omitted.

"And you can't even install ad blockers on the phone." Nonsense. I've been using Firefox + uBlock Origin on Android for years. There are even browsers/add-ons that can disable JavaScript completely, but I find it too much of a hassle.

my mistake, can't edit my comment now. *iphone I mean

Crystal for iOS as one example. Safari provides support for adblockers in both mobile and desktop.

Re: Insane state of today's advertising part 3

#309

Post by [deleted] »

cft wrote: post #156
oasfboasbfos wrote: post #148

Earlier quoted context omitted.

The only good ad is a dead one. With very few exceptions, especially in the consumer space, you won't need advertising if you actually need something. You'll search it out or your friends will tell you what to buy. Advertising serves as a way for the capitalist class to exert veto power over other aspects of society by yanking funding at opportune moments (see the current Google snafu or Bill O'Reilly's departure fro…

An anecdote from 2010: my company had racks of Rackable Systems servers. Every month a server went dead- power supply, board or some such. Rackable Systems were unreliable. Then on Slashdot I saw a square ad for IBM System X servers (unfortunately they have been sold to Lenovo a couple of years ago). That somehow made me do research- although I was aware of IBM System X before. Between 2010 and 1013 we bought perhaps…

[deleted]

Re: Insane state of today's advertising part 3

#310

Post by tudelo »

Majestic121 wrote: post #296
briandear wrote: post #285

Earlier quoted context omitted.

How can you make informed decisions if you aren’t even aware of all the available choices?

Ads are not about being aware of all available choices. It is about presenting one specific choice in the best possible way : not the best way to make an informed decision

Well, if you didn't know of it before, and you were exposed to it via the ad, then do research... what's the problem? Isn't that an informed decision?
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