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Insane state of today's advertising part 3

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Re: Insane state of today's advertising part 3

#291

Post by alkonaut »

beagle3 wrote: post #69
gpm wrote: post #63

Earlier quoted context omitted.

The proxy suggestion seems to have merit though, it would still give advertisers the ability to run auctions, track users and ad views, etc, while avoiding domain filtering. OTOH I suspect ad blockers would adapt quickly... it's not clear it would be worth the investment to set up.

It would generally stop advertisers from being able to verify ad impression, or to correlate users across sites. killing the most successful advertising whale (retargeting) in the process.

Why is that?

Assuming that the advertising site would just have a proxy that tunnelled everything to the ad server, would the ad server not get the exact same traffic?

Do you mean that the problem is that the site showing the ads could easily fake more client traffic to the ad server?

Re: Insane state of today's advertising part 3

#292

Post by zimpenfish »

LeoNatan25 wrote: post #288
zimpenfish wrote: post #279

Earlier quoted context omitted.

It would be an interesting experiment to put out a non-ad-subsidised version of Vogue and see how many people bought it. I would guess at "not that many".

If it’s “900” pages of pure content, rather than ads, hell, even I’d buy it.

It's 900 pages of pure content ... but costs $95.

Re: Insane state of today's advertising part 3

#293

Post by gorhill »

allanbreyes wrote: post #16
doctorless wrote: post #7

I'm actually rather surprised that companies like Google aren't offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it's pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especia…

I never quite understood why domain-blocking works so well for ad-blockers. I'm surprised why sites don't just use a reverse proxy or something to serve from those ad domains. What am I missing?

Sites do this. For example, see Instart Logic: https://github.com/gorhill/uBO-Extra/wiki/Sites-on-which-uBO...

Re: Insane state of today's advertising part 3

#294

Post by unkown-unknowns »

oiboabfljasbfo wrote: post #175
cft wrote: post #156

Earlier quoted context omitted.

An anecdote from 2010: my company had racks of Rackable Systems servers. Every month a server went dead- power supply, board or some such. Rackable Systems were unreliable. Then on Slashdot I saw a square ad for IBM System X servers (unfortunately they have been sold to Lenovo a couple of years ago). That somehow made me do research- although I was aware of IBM System X before. Between 2010 and 1013 we bought perhaps…

I won't deny this has occasionally happened to me, but look at your example: it's B2B when my claim is primarily for B2C. B2B ads tend to be more targeted, aimed at corporations, and purchases are for higher dollar amounts. The product being sold was also competing based on build quality, a material improvement. Businesses often make more rational decisions because they can assign someone to do research (like you did…

You and I might dislike ads but don't you think there's a pretty big chance that a lot of the products you are hearing about from your friends were only brought to their attention thanks to ads? So without ads your friends would not have known about the products that they do now.

Re: Insane state of today's advertising part 3

#295

Post by bonqis »

mdpopescu wrote: post #253
exikyut wrote: post #64

IMO the way to solve this is a single-click "pay this tiny amount to keep reading" UI. Now that Amazon's one-click checkout patent has expired this is actually legally viable. But it won't happen until Chrome is overturned by a new browser because Google will never let such a model succeed :( It's possible Firefox may successfully do the "phoenix re-viral" thing, in spite of the fact that it would be a literal miracl…

The problem changes from "tiny amount" to "I have to make yet another decision". Decision fatigue is a thing. Something like bonqis mentions where the amount of attention I give to each page is automatically measured would be much better.

Exactly, you can not ask people to "care" and make "informed decisions" around tiny amounts. Then they will just skip it.

Re: Insane state of today's advertising part 3

#296

Post by Majestic121 »

briandear wrote: post #285
Sir_Substance wrote: post #248

Earlier quoted context omitted.

>But most persons actually want to be influenced in their behaviours, it's the whole point of researching any subject in the first place. No, people research to make informed decisions.

How can you make informed decisions if you aren’t even aware of all the available choices?

Ads are not about being aware of all available choices. It is about presenting one specific choice in the best possible way : not the best way to make an informed decision

Re: Insane state of today's advertising part 3

#297

Post by nimbix »

4ad wrote: post #51
doctorless wrote: post #7

I'm actually rather surprised that companies like Google aren't offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it's pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especia…

> I'm actually rather surprised that companies like Google aren't offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point Isn't that what AMP is?

AMP still requests ads separately from the page and it still loads any ad without objections. It's just that if the ad is also written in AMP and signed by a validation service, it qualifies for faster loading instead of being delayed by at least 2 seconds (or is it more?) after page load and throttled to 1 ad load per second on top of that when there are multiple ad slots.

Re: Insane state of today's advertising part 3

#298

Post by bnolsen »

_pmf_ wrote: post #161
shakna wrote: post #144

Earlier quoted context omitted.

Firefox Mobile, uBlock Origin. Adblockers are here.

Or Brave on Android; it's basically indistinguishable from Chrome (or whatever the Android standard browser currently is called).

Just tried this. Other than having to redo all my forums passwords again this browser looks to be a winner. On my phone firefox ran very slowly and hogged too many resources.

Re: Insane state of today's advertising part 3

#299

Post by nimbix »

SilasX wrote: post #87
doctorless wrote: post #7

I'm actually rather surprised that companies like Google aren't offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it's pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especia…

Doesn't Accelerated Mobile Pages offer something like that? That puts all your content on the Google domain, including the ads (or some version of them, I think?).

AMP ads are still served from other domains; but you have the option of writing them in AMP and having them validated & signed by a service to qualify for faster loading.
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