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Insane state of today's advertising part 3

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Re: Insane state of today's advertising part 3

#181

Earlier quoted context omitted.

Have you ever heard of multi-level marketing? Let's all buy what our friends tell us to buy.

Come'on. When your friends don't have any vested interest, it works quite well.

Agreed. Friends or colleagues who I know aren't materially invested but still have strong opinions are extremely compelling. My usual line of questioning when I have the luxury is to ask what features of $thing they don't like - usually more insightful than pros.

Re: Insane state of today's advertising part 3

#182
post #76

Awesome to see that subject #1 on HN. At my startup Confiant [1], we block bad ads in stream on behalf of publishers. Cedato aka Algovid aka TLVMedia is one of our prime targets, we block millions of their ad impressions daily. They are essentially buying cheap display ad placements to resell them as fake video preroll ad placements. They sell on video exchanges like AOL's AdapTV and others. To maximize their yield,…

The only good ad is a dead one. With very few exceptions, especially in the consumer space, you won't need advertising if you actually need something. You'll search it out or your friends will tell you what to buy. Advertising serves as a way for the capitalist class to exert veto power over other aspects of society by yanking funding at opportune moments (see the current Google snafu or Bill O'Reilly's departure fro…

Everyone thinks advertising doesn't work on them. And everyone is wrong.

Re: Insane state of today's advertising part 3

#183
post #96

In related news, uBlock Origin has finally (today) been converted to a WebExtension and is now fully compatible with Firefox 57 and beyond. https://addons.mozilla.org/en-US/firefox/addon/ublock-origin

I’ve switched to Ghostery, and it seems to work fine. Should I go back to uBlock Origin?

Re: Insane state of today's advertising part 3

#184

I wish ads were sandboxed and given resource limits. I'd like - network limits (rate limited, bandwith capped), animation limits (low fps), sound limits (no sound), CPU usage limits (not much CPU - maybe a burst at page load), etc. Maybe a sandbox option for an iframe?

If it was in Google's interests, we'd probably have that already.

Why isn't it? I'm sure Google can make well behaved ads that bring them lots of money. Implementing this would make it even harder for any competition to get a foothold into the market.

Now a google ad is treated (by customers with adblock) the same way as the most shitty ads = gets blocked. Maybe if chrome blocked the worst kinds on its own, less people would use adblockers in general.

Ad blocking is not a hobby. It's a must nowadays. Google needs to step in or face the possibility of 80% of users adblocking. And when you install Ublock you don't pick and choose only "light" filters. You go all the way, to zero ads. Mozilla should have bundled an adblock with firefox ages ago. They could start with blocking only the worst ads. That would be some pressure on the market.

Re: Insane state of today's advertising part 3

#185
post #142

Earlier quoted context omitted.

And you can't even install ad blockers on the phone.

My iPhone has them just fine, and Android being less locked down makes me think it probably does too

It's possible it's more likely on Android.

However I don't think it's a given that it will be prompted by Google, or will continue to be the case.

Google is an advertising company. Android, does not make money through licensing. It makes money by being a vehicle for advertising. Apple on the other hand, make money through selling products. Advertising (on the web) shouldn't make much difference to them, and helps put pressure on the competing platform as well as Adblocking being a potentially valuable feature to help sell their products.

Re: Insane state of today's advertising part 3

#186

Earlier quoted context omitted.

The only good ad is a dead one. With very few exceptions, especially in the consumer space, you won't need advertising if you actually need something. You'll search it out or your friends will tell you what to buy. Advertising serves as a way for the capitalist class to exert veto power over other aspects of society by yanking funding at opportune moments (see the current Google snafu or Bill O'Reilly's departure fro…

Everyone thinks advertising doesn't work on them. And everyone is wrong.

My claim is that it does work. Astoundingly well. My further claim is that it is not in the public interest.

Re: Insane state of today's advertising part 3

#187

Earlier quoted context omitted.

If you poke around AppNexus, you will find what you are looking for. The process is basically: a visitor comes to the site, each connected ad network/buyer has 100ms to provide a bid, the top bidder wins.

What happens with ad blocking visitors? They never become a visitor to bid for? I'd actually like for my ad blocker to download all ads and pretend to download the ad, and give the impression of an impression. That way someone would have made a bid for that impression. Otherwise what will happen is that as ad blocking use becomes more and more widespread, the ad viewers become fewer but more profitable (Ironically pe…

> I'd actually like for my ad blocker to download all ads and pretend to download the ad, and give the impression of an impression. That way someone would have made a bid for that impression.

https://adnauseam.io/

Re: Insane state of today's advertising part 3

#188

Earlier quoted context omitted.

The only good ad is a dead one. With very few exceptions, especially in the consumer space, you won't need advertising if you actually need something. You'll search it out or your friends will tell you what to buy. Advertising serves as a way for the capitalist class to exert veto power over other aspects of society by yanking funding at opportune moments (see the current Google snafu or Bill O'Reilly's departure fro…

Everyone thinks advertising doesn't work on them. And everyone is wrong.

Of course advertising works. And this is a very bad thing, not a good thing.

Re: Insane state of today's advertising part 3

#189
post #96

In related news, uBlock Origin has finally (today) been converted to a WebExtension and is now fully compatible with Firefox 57 and beyond. https://addons.mozilla.org/en-US/firefox/addon/ublock-origin

I’ve switched to Ghostery, and it seems to work fine. Should I go back to uBlock Origin?

Ghostery has or has had some controversial analytics called GhostRank that it collects(it may be opt-in I'm not sure). But uBlock Origin is definiently the best content filtering extension I've ever used.

Re: Insane state of today's advertising part 3

#190
post #127

Earlier quoted context omitted.

Advertisers. Preroll ads are valuable because people are mostly paying attention. eg you went to youtube to watch X, and they show you 15 seconds of swiffer beforehand. The problem is there aren't enough preroll ad slots available to satisfy demand. Therefore, companies invent them. One thing I know people are doing is this: film a video every day. Talk about who cares. It could be upcoming movies; the tv show with d…

> Preroll ads are valuable because people are mostly paying attention. eg you went to youtube to watch X, and they show you 15 seconds of swiffer beforehand. Personal anecdote time. Preroll ads are the main force for me behind installing the adblocker. I just can not stand something that manipulates my flow. I call it televication of the Internet. It is unbearable. If for some reason I am not able to block them then…

Twitch gets me which is unfortunate because they are generally providing a good service. They hit you with one of these ads pretty much every time you change channels, no matter how frequently.
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