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Insane state of today's advertising part 3

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Re: Insane state of today's advertising part 3

#161
post #144
post #142

Earlier quoted context omitted.

And you can't even install ad blockers on the phone.

Firefox Mobile, uBlock Origin. Adblockers are here.

Or Brave on Android; it's basically indistinguishable from Chrome (or whatever the Android standard browser currently is called).

Re: Insane state of today's advertising part 3

#162
post #76

Awesome to see that subject #1 on HN. At my startup Confiant [1], we block bad ads in stream on behalf of publishers. Cedato aka Algovid aka TLVMedia is one of our prime targets, we block millions of their ad impressions daily. They are essentially buying cheap display ad placements to resell them as fake video preroll ad placements. They sell on video exchanges like AOL's AdapTV and others. To maximize their yield,…

This happens because it's a business problem with perverse incentives across the entire advertising supply chain - and no amount of technical solutions will solve it.

It's the same issue with every anti-fraud vendor and the new hyped blockchain nonsense. Until buyers and agencies vote with their dollars, nothing will change.

Re: Insane state of today's advertising part 3

#163

I didn't see any ad blocker recommendations in the comments, so I searched and came across a list on Tom's Hardware of the best ad blockers of 2017. The funny part is that Tom's Hardware was FILLED with these exact kind of ads from algovid and adaptv. Even worse, the list is in a carousel / slideshow format so you have to keep clicking if you didn't GTFO like I did.

I'll just add Brave to the list here. The blochchain related browser by former firefox founder. Out of all the actors in this space its the only one I know of that sees the bigger picture and news flash google its not gonna be "higher quality" ads :)

Re: Insane state of today's advertising part 3

#164
Might be off-topic. It seems a majority of people are against ads. What are the top few reasons why people dislike ads, excluding reasons such as them just being a nuisance?

My own guesses are:

* People don't like the idea that the platform serving the ads is making money through ads which is not directly tied to the main value they derive from that platform

* Maybe people feel that they are also indirectly contributing to the platform and that they also should have some stake in the revenue

Personally, I have found ads to sometimes remind me of certain things that I could do, or given me new information altogether which I wouldn't have otherwise been aware about normally. And for the most part, my mind mostly tunes them out even when they are there.

Are there other good alternatives to get a product known besides ads that can cover the same breadth?

Re: Insane state of today's advertising part 3

#165
post #27

Earlier quoted context omitted.

I never quite understood why domain-blocking works so well for ad-blockers. I'm surprised why sites don't just use a reverse proxy or something to serve from those ad domains. What am I missing?

That's exactly what the adtech industry is starting to do. They've even got WordPress and Cloudflare plugins that can dynamically reinsert blocked ads via their proxy.

> They've even got WordPress and Cloudflare plugins that can dynamically reinsert blocked ads via their proxy.

Using https with CDNs is basically a very funny large scale practical joke.

Re: Insane state of today's advertising part 3

#166
post #164

Might be off-topic. It seems a majority of people are against ads. What are the top few reasons why people dislike ads, excluding reasons such as them just being a nuisance? My own guesses are: * People don't like the idea that the platform serving the ads is making money through ads which is not directly tied to the main value they derive from that platform * Maybe people feel that they are also indirectly contribut…

There is nothing wrong with the idea of an ad, it's the implementations that are the major problem. Malware risks, completely unreasonable consumption of resources (battery, locking up the CPU), tracking, and more.

No one would really run screaming from ads if they were simply text and images. And indeed, in magazines, they are. It's just that the dynamic nature of the web is too much power and greedy companies go overboard.

Re: Insane state of today's advertising part 3

#167

I didn't see any ad blocker recommendations in the comments, so I searched and came across a list on Tom's Hardware of the best ad blockers of 2017. The funny part is that Tom's Hardware was FILLED with these exact kind of ads from algovid and adaptv. Even worse, the list is in a carousel / slideshow format so you have to keep clicking if you didn't GTFO like I did.

I'll just add Brave to the list here. The blochchain related browser by former firefox founder. Out of all the actors in this space its the only one I know of that sees the bigger picture and news flash google its not gonna be "higher quality" ads :)

I really hope Brave stays around and does not burn in the current ICO dumpster fire.

Re: Insane state of today's advertising part 3

#168

Earlier quoted context omitted.

I never quite understood why domain-blocking works so well for ad-blockers. I'm surprised why sites don't just use a reverse proxy or something to serve from those ad domains. What am I missing?

If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…

So what happens when ads are being blocked? Does the real-time auction still occur?

Re: Insane state of today's advertising part 3

#169
post #127

Earlier quoted context omitted.

Advertisers. Preroll ads are valuable because people are mostly paying attention. eg you went to youtube to watch X, and they show you 15 seconds of swiffer beforehand. The problem is there aren't enough preroll ad slots available to satisfy demand. Therefore, companies invent them. One thing I know people are doing is this: film a video every day. Talk about who cares. It could be upcoming movies; the tv show with d…

> Preroll ads are valuable because people are mostly paying attention. eg you went to youtube to watch X, and they show you 15 seconds of swiffer beforehand. Personal anecdote time. Preroll ads are the main force for me behind installing the adblocker. I just can not stand something that manipulates my flow. I call it televication of the Internet. It is unbearable. If for some reason I am not able to block them then…

> Preroll ads are the main force for me behind installing the adblocker

They are certainly one of the most annoying classes of ads, which is why I was exceptionally annoyed when Amazon put one before a Prime video I was watching a few days ago.

Granted it was for an Amazon product, but any sort of ad in a paid service is _extremely_ annoying.

Re: Insane state of today's advertising part 3

#170
I wish ads were sandboxed and given resource limits. I'd like - network limits (rate limited, bandwith capped), animation limits (low fps), sound limits (no sound), CPU usage limits (not much CPU - maybe a burst at page load), etc. Maybe a sandbox option for an iframe?
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