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Insane state of today's advertising part 3

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Re: Insane state of today's advertising part 3

#121
post #96

In related news, uBlock Origin has finally (today) been converted to a WebExtension and is now fully compatible with Firefox 57 and beyond. https://addons.mozilla.org/en-US/firefox/addon/ublock-origin

it's been a webextension for a while now, the only reason it has been listed as otherwise by Mozilla is because of the update wrapper

https://github.com/gorhill/uBlock/issues/2576#issue-22541793...

https://github.com/gorhill/uBlock/issues/2862#issuecomment-3...

Re: Insane state of today's advertising part 3

#122

I didn't see any ad blocker recommendations in the comments, so I searched and came across a list on Tom's Hardware of the best ad blockers of 2017. The funny part is that Tom's Hardware was FILLED with these exact kind of ads from algovid and adaptv. Even worse, the list is in a carousel / slideshow format so you have to keep clicking if you didn't GTFO like I did.

I'd recommend uMatrix, it can be used to block add, but it can also do so much more. It really helps if you want to disable most JavaScript where you don't need it too. Really great addon.

Re: Insane state of today's advertising part 3

#123
post #76

Awesome to see that subject #1 on HN. At my startup Confiant [1], we block bad ads in stream on behalf of publishers. Cedato aka Algovid aka TLVMedia is one of our prime targets, we block millions of their ad impressions daily. They are essentially buying cheap display ad placements to resell them as fake video preroll ad placements. They sell on video exchanges like AOL's AdapTV and others. To maximize their yield,…

> fake video preroll ad placements Can you explain this further? Who is getting defrauded here?

Everyone feels the pain:

Publisher gets paid on a $1 CPM basis while Cedato gets paid $5-10 CPM and pockets the difference.

Advertiser thinks they paid for quality video content preroll but it's actually a tiny rectangle normally used for "display" ads.

Audience is infuriated. Think about what happens on a 4G mobile plan now that VPAID has been fully migrated from Flash to JS...

Re: Insane state of today's advertising part 3

#124
post #61

I had to install an ad-blocker today because I got an ad trying to scam me served by Microsoft's news website. If they're not going to take any responsibility for what they're attaching to their pages, then I'm not going to load their random bag of crap.

I'm actually surprised it took you this long. I have had an ad blocker in one form or another continuously installed since the first ad blockers appeared on the scene. And I'll always have an ad blocker installed.

I'm still holding out!

Re: Insane state of today's advertising part 3

#125

Earlier quoted context omitted.

Good grief, it's like an invisible war going on inside your browser. > We're on a mission to drive them out of business But if you succeed, won't you go out of business? It's like antivirus vendors: if there were no malware, there'd be no need for AV software. How do you remain ethical? If you win, will you close up shop?

>Good grief, it's like an invisible war going on inside your browser. I find it incredibly interesting that the evolutionary-arms-race of ads and viruses versus blockers is mimicking the development of actual genetic evolution. There's that XKCD comic that mentions if you want to look at 20 years of code evolution, look the source for the google homepage. Now imagine what your genetic code looks like after 800 millio…

[deleted]

Re: Insane state of today's advertising part 3

#126
post #43

Earlier quoted context omitted.

If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…

Would you mind expanding a bit on this real-time auction thing, like how common it is and what the process looks like, or could you point me in the direction of the sources you used to make that claim? Thanks!

It's called Real Time Bidding. It gets very complicated, and performance is usually priority #1.

Re: Insane state of today's advertising part 3

#127
post #76

Awesome to see that subject #1 on HN. At my startup Confiant [1], we block bad ads in stream on behalf of publishers. Cedato aka Algovid aka TLVMedia is one of our prime targets, we block millions of their ad impressions daily. They are essentially buying cheap display ad placements to resell them as fake video preroll ad placements. They sell on video exchanges like AOL's AdapTV and others. To maximize their yield,…

> fake video preroll ad placements Can you explain this further? Who is getting defrauded here?

Advertisers.

Preroll ads are valuable because people are mostly paying attention. eg you went to youtube to watch X, and they show you 15 seconds of swiffer beforehand.

The problem is there aren't enough preroll ad slots available to satisfy demand.

Therefore, companies invent them. One thing I know people are doing is this: film a video every day. Talk about who cares. It could be upcoming movies; the tv show with dragons; whatever. Buy an ad slot. Play your video. Put a preroll or interstitial ad in your video. Tada! You just turned dirt cheap ad inventory into expensive video ad inventory. Of course, if the viewer leaves the page too fast, you lose the money you spent. So this is an arbitrage play.

The problem with manufacturing video ad inventory is that almost all the manufactured stuff is either (1) off onto the side, or (2) not gating something that a viewer wants to see. And hence, they don't receive attention.

Make sense?

Legit video advertisers and publishers are all unhappy about this, because this shitty faked inventory drops the value of the real thing, ie preroll ads in main content that the user wishes to see.

Oh, and publishers get very unhappy because (1) many of them are ok with picture ads but not at all okay with autoplay video ads; (2) if they're going to put autoplay videos on their page and take the hit for (rationally) pissed off users, the pub wants to pocket that $5-$25cpm rather than get paid for still picture ads and let some arbitrager steal the difference.

Re: Insane state of today's advertising part 3

#128
post #72

Earlier quoted context omitted.

I never quite understood why domain-blocking works so well for ad-blockers. I'm surprised why sites don't just use a reverse proxy or something to serve from those ad domains. What am I missing?

Advertisers/ad networks need to serve ads from their own domains so that they can identify the visitor via 3rd-party cookies and serve the most appropriate ad.

> serve the most appropriate ad

Is it just me, or is this approach not very useful? I'll google for a certain product, do a little bit of research and then buy what I finally picked. Then I'm stuck with seeing ads for similar products for the forseeable future. Ads for a product I already bought and no longer have an interest in.

I think ads would actually do better if they're just targeted to the demographic that fits the page I'm currently looking at without being personalized.

Re: Insane state of today's advertising part 3

#129

Earlier quoted context omitted.

Offtopic: The website in your profile http://encona.com/ seems to be down.

Pro tip: not all domain names have an associated website. Mine neither.

Pro pro tip, it did at one point ;-)

https://web.archive.org/web/20150925213001/encona.com/

Re: Insane state of today's advertising part 3

#130

A bit off topic, but something I'm interested in: would it be possible for a website to generate revenue by using client machines to mine crypto currencies? I would rather go to a website that uses up my CPU and network resources doing that than use up my CPU and network resources AND spam me with intrusive ads. Edit: solid answers to my question. Thanks everyone.

This was discussed in 2010 on hacker news and there was a JavaScript pool miner site. I might have even mined a few worthless coins then and forgotten about it.

Here's one of them: https://news.ycombinator.com/item?id=2566365

By this time, the complexity was already about 1000 or 10k... There was an earlier one I can't find

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