Earlier quoted context omitted.
It would be cool if browsers could highlight URLs that contain the kind of characters which are commonly used to spoof, though I suppose it would lead people to a false sense of security.
Just set your browser to always show punycode. On Firefox, network.IDN_show_punycode = true URLs are no place for unicode characters to hide in. An xn-- prefix is all the warning you need.
That’s a very america-centric world, it’s like enforcing only US-ASCII on all websites. Most of the world doesn’t speak English, and browsers showing domains punycoded leads to mistrust, especially if it’s a legitimate retailer (the one mentioned above actually added a redirect to a romanized version of the URL due to that)