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Insane state of today's advertising part 3

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Re: Insane state of today's advertising part 3

#7
I'm actually rather surprised that companies like Google aren't offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it's pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especially if there was an auxiliary script you could load from your own domain. Not that I'm endorsing the idea, it's just that it seems like an obvious solution to the usage of ad blockers.

Re: Insane state of today's advertising part 3

#9

I'm actually rather surprised that companies like Google aren't offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it's pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especia…

I was under the impression that while some pure domain blocking occurs, a lot of the rules engines seem to be written against page content that matches specific patterns, not specific domains, so I don't know if it would help serve more ads that much.

Re: Insane state of today's advertising part 3

#10

I'm actually rather surprised that companies like Google aren't offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it's pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especia…

You've just described internet advertising circa 1997. Then Google came along...
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