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How the GDPR Will Disrupt Google and Facebook

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Re: How the GDPR Will Disrupt Google and Facebook

#31

Post by Sephr »

The author believes that users have little incentive to allow Google to provide personalized Google Search results.

I don't think any technical-oriented people in this thread would agree that they have "little incentive" to allow Google Search personalization. When I turn off Google Search personalization, I get inferior search results that are less likely to be what I was searching for.

If you don't want your results personalized, there is an option in the search results to turn personalization off.

The problem I have with this law is that Google will need to default to non-personalized results and then prompt users if they want personalization. Google probably doesn't want to increase UI friction, so they will most likely just disable personalization and not prompt to enable. This will result in less-engaged users and inferior search results for the average EU citizen.

Re: How the GDPR Will Disrupt Google and Facebook

#32

Post by shadowtree »

And if you think GDPR is a toothless joke, let's take a look at the defined fine stucture.

It is pretty simple, only 3 levels (strikes for the fellow Americans):

Strike 1 - Stern warning letter

Strike 2 - 2% of your TOTAL GLOBAL REVENUE

Strike 3 - 4% of your TOTAL GLOBAL REVENUE (or 20mil EUR, whichever is higher)

And now you know why GDPR is a board level topic. Keep in mind that the EU/US Safe Harbor agreement got axed due to a lawsuit of a single student from Vienna against Facebook. So all you need is a single pissed off German customer you ignored when asking for their data report card and you're fucked.

For startups - GDPR is like Y2K at the time, a GOLDMINE. So much opportunity to sell solutions, from real to snake oil. GDPR compliance is already and will continue to trigger a massive wave of investment.

Enjoy :)

Re: How the GDPR Will Disrupt Google and Facebook

#33

Post by microcolonel »

confounded wrote: post #22
s17n wrote: post #18

Earlier quoted context omitted.

If you want to opt out of data collection, it's not that hard, just go to google.com/privacy

What does this definition of "opt-out" mean?

The code in their tracker stub (always inlined as a tag) is rendered inoperable.

Re: How the GDPR Will Disrupt Google and Facebook

#34

Post by xd »

shadowtree wrote: post #32

And if you think GDPR is a toothless joke, let's take a look at the defined fine stucture. It is pretty simple, only 3 levels (strikes for the fellow Americans): Strike 1 - Stern warning letter Strike 2 - 2% of your TOTAL GLOBAL REVENUE Strike 3 - 4% of your TOTAL GLOBAL REVENUE (or 20mil EUR, whichever is higher) And now you know why GDPR is a board level topic. Keep in mind that the EU/US Safe Harbor agreement got…

Strike 3 - 4% of your TOTAL GLOBAL REVENUE (or 20mil EUR, whichever is higher)

Why would they impose a 20M limit and not stick to 4% revenue irregardless of it...

edit: I'm not sure that the down voting is about.. it's still a limit, a limit that means a company turning over 0-500M will pay up to a 20M fine.. not so bad the closer you get to 500M but not so great if you're a small company, especially so as the regulation is so open to the "law of unintended consequences" right now and only larger companies will have the funds / man power to navigate it.

Re: How the GDPR Will Disrupt Google and Facebook

#35

Post by [deleted] »

xd wrote: post #34
shadowtree wrote: post #32

And if you think GDPR is a toothless joke, let's take a look at the defined fine stucture. It is pretty simple, only 3 levels (strikes for the fellow Americans): Strike 1 - Stern warning letter Strike 2 - 2% of your TOTAL GLOBAL REVENUE Strike 3 - 4% of your TOTAL GLOBAL REVENUE (or 20mil EUR, whichever is higher) And now you know why GDPR is a board level topic. Keep in mind that the EU/US Safe Harbor agreement got…

Strike 3 - 4% of your TOTAL GLOBAL REVENUE (or 20mil EUR, whichever is higher) Why would they impose a 20M limit and not stick to 4% revenue irregardless of it... edit: I'm not sure that the down voting is about.. it's still a limit , a limit that means a company turning over 0-500M will pay up to a 20M fine.. not so bad the closer you get to 500M but not so great if you're a small company, especially so as the regul…

[deleted]

Re: How the GDPR Will Disrupt Google and Facebook

#36

Post by ATsch »

xd wrote: post #34
shadowtree wrote: post #32

And if you think GDPR is a toothless joke, let's take a look at the defined fine stucture. It is pretty simple, only 3 levels (strikes for the fellow Americans): Strike 1 - Stern warning letter Strike 2 - 2% of your TOTAL GLOBAL REVENUE Strike 3 - 4% of your TOTAL GLOBAL REVENUE (or 20mil EUR, whichever is higher) And now you know why GDPR is a board level topic. Keep in mind that the EU/US Safe Harbor agreement got…

Strike 3 - 4% of your TOTAL GLOBAL REVENUE (or 20mil EUR, whichever is higher) Why would they impose a 20M limit and not stick to 4% revenue irregardless of it... edit: I'm not sure that the down voting is about.. it's still a limit , a limit that means a company turning over 0-500M will pay up to a 20M fine.. not so bad the closer you get to 500M but not so great if you're a small company, especially so as the regul…

You seem to misunderstand, 20M is not a limit, but a minimum

Re: How the GDPR Will Disrupt Google and Facebook

#37

Post by downrightmike »

xd wrote: post #34
shadowtree wrote: post #32

And if you think GDPR is a toothless joke, let's take a look at the defined fine stucture. It is pretty simple, only 3 levels (strikes for the fellow Americans): Strike 1 - Stern warning letter Strike 2 - 2% of your TOTAL GLOBAL REVENUE Strike 3 - 4% of your TOTAL GLOBAL REVENUE (or 20mil EUR, whichever is higher) And now you know why GDPR is a board level topic. Keep in mind that the EU/US Safe Harbor agreement got…

Strike 3 - 4% of your TOTAL GLOBAL REVENUE (or 20mil EUR, whichever is higher) Why would they impose a 20M limit and not stick to 4% revenue irregardless of it... edit: I'm not sure that the down voting is about.. it's still a limit , a limit that means a company turning over 0-500M will pay up to a 20M fine.. not so bad the closer you get to 500M but not so great if you're a small company, especially so as the regul…

A lower limit, a minimum. If 4% is 20.1M+ they'll pay that.

Re: How the GDPR Will Disrupt Google and Facebook

#38

Post by balls187 »

Sephr wrote: post #31

The author believes that users have little incentive to allow Google to provide personalized Google Search results. I don't think any technical-oriented people in this thread would agree that they have "little incentive" to allow Google Search personalization. When I turn off Google Search personalization, I get inferior search results that are less likely to be what I was searching for. If you don't want your result…

> I don't think any technical-oriented people in this thread would agree that they have "little incentive" to allow Google Search personalization.

I disagree. I turned off Search personalization a long time ago, and haven't looked back.

Re: How the GDPR Will Disrupt Google and Facebook

#40

Post by spyspy »

shadowtree wrote: post #32

And if you think GDPR is a toothless joke, let's take a look at the defined fine stucture. It is pretty simple, only 3 levels (strikes for the fellow Americans): Strike 1 - Stern warning letter Strike 2 - 2% of your TOTAL GLOBAL REVENUE Strike 3 - 4% of your TOTAL GLOBAL REVENUE (or 20mil EUR, whichever is higher) And now you know why GDPR is a board level topic. Keep in mind that the EU/US Safe Harbor agreement got…

Big consulting firms have been milking this thing for a long time already.
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