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Ask HN: How does Facebook know what I buy on Amazon or vice versa?

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Re: Ask HN: How does Facebook know what I buy on Amazon or vice versa?

#31
It's by IP address.

I know this because you can browse for something on Amazon on one machine, then find ads for that item on an entirely different machine - but one that's using the same WiFi.

Good luck buying a surprise present for a Significant Other. If you try, they'll see ads for it on Facebook.

Re: Ask HN: How does Facebook know what I buy on Amazon or vice versa?

#32
post #25

This is all fairly straight forward however, what blows my mind is Facebook makes recommendations of friends that I've NEVER had any digital interaction with. For some reason it picked up the kid who stocks the craft beer at my local family run grocer. Literally only talked to the kid face-to-face. No phone number, no texting, no contact entry (not that I share those with Facebook anyways). That made the hair on the…

There is some process that is running a spatial join. You were both logged into facebook at the same time, and were in close proximity.

I had a similar situtation where Facebook recommended that I friend a coworker that sat next to me.

Re: Ask HN: How does Facebook know what I buy on Amazon or vice versa?

#35
post #25

This is all fairly straight forward however, what blows my mind is Facebook makes recommendations of friends that I've NEVER had any digital interaction with. For some reason it picked up the kid who stocks the craft beer at my local family run grocer. Literally only talked to the kid face-to-face. No phone number, no texting, no contact entry (not that I share those with Facebook anyways). That made the hair on the…

I suspect FB uses location and/or WiFi data as one of entry points. Note that smartphones often scan WiFi networks even when WiFi is off.

Based on the high intersection of two sets of SSIDs names visible from two devices at the same time, you can decide two people were in one room together. If this happens regularly, you can be quite confident people "know" each other in some way, which can unveil many surprising "friends" recommendations.

Re: Ask HN: How does Facebook know what I buy on Amazon or vice versa?

#36
post #25

This is all fairly straight forward however, what blows my mind is Facebook makes recommendations of friends that I've NEVER had any digital interaction with. For some reason it picked up the kid who stocks the craft beer at my local family run grocer. Literally only talked to the kid face-to-face. No phone number, no texting, no contact entry (not that I share those with Facebook anyways). That made the hair on the…

Location tracking

Re: Ask HN: How does Facebook know what I buy on Amazon or vice versa?

#37
post #25

This is all fairly straight forward however, what blows my mind is Facebook makes recommendations of friends that I've NEVER had any digital interaction with. For some reason it picked up the kid who stocks the craft beer at my local family run grocer. Literally only talked to the kid face-to-face. No phone number, no texting, no contact entry (not that I share those with Facebook anyways). That made the hair on the…

There is some process that is running a spatial join. You were both logged into facebook at the same time, and were in close proximity. I had a similar situtation where Facebook recommended that I friend a coworker that sat next to me.

Facebook claimed a year ago that they did not use location data. https://www.theguardian.com/technology/2016/jun/29/how-does-...

Re: Ask HN: How does Facebook know what I buy on Amazon or vice versa?

#39

I am working at FB but not in ads or related team. But I had talked to a person who is directly working on it. Amazon is different to other AD buyers. Amazon does not want FB to know what customers are doing on its own site, so there is no FB tracker on Amazon at all. However, Amazon can choose what ad to deliver to you on FB backed up by its own team.

Interesting indeed. It is therefore more likely that I should have asked "How does Amazon know who I am on Facebook?". I suspected this could be the directionality (weak attempt 'vice versa'). Thanks for the special insight!

Re: Ask HN: How does Facebook know what I buy on Amazon or vice versa?

#40

Earlier quoted context omitted.

Interestingly, this doesn't seem to work for me if I have uBlock Origin enabled. However, nothing is logged as blocked in uBO, so I can't tell what it's doing to break it.

Same with Privacy Badger. I think it's the "Prevent WebRTC from leaking local IP address" option in the General Settings, except that mine is unset, yet they say the "Default options" protect me so I'm not sure if it's partially set by default anyway.

Ah, it definitely is that option, in both uBO and Privacy Badger. The latter doesn't actually seem to stop the demo working, though. I vaguely remember reading something in uBO's documentation about only one extension (the first one to ask for it) getting access to some filtering feature, although I can't find the page now.
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